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R K Swamy - Management Trainee - Traditional Media Planning

R K Swamy - Management Trainee - Traditional Media Planning

R K SWAMY LimitedChennai, India
15 hours ago
Job description

Job Title : Management Trainee - Traditional Media Planning

Department : Media Planning (Traditional)

Location : Chennai

Job Type : Full-Time, Entry-Level

About Us :

R K SWAMY LTD is a leading advertising / marketing / media agency known for delivering impactful, data-driven media solutions across traditional and digital channels.

We're passionate about storytelling, media strategy, and making real connections between brands and audiences.

We're looking for a curious, driven, and analytical individual to join our Traditional Media Planning team as a Management Trainee.

Job Summary :

  • As a Management Trainee in the Traditional Media Planning team, you will receive hands-on training in developing strategic media plans across TV, radio, print channels.
  • You will work closely with experienced media planners and buyers to support campaign planning, media research, vendor coordination, and performance tracking.
  • This is an ideal opportunity for someone looking to build a career in media planning and gain foundational experience in a fast-paced, collaborative environment.

Key Responsibilities :

  • Assist in the development and execution of traditional media plans based on client objectives and target audiences.
  • Conduct media research.
  • Analyze media performance data and prepare campaign reports and post-buy analyses.
  • Coordinate with media vendors for proposals, rates, and availability across TV, radio, print.
  • Support the preparation of client presentations and internal planning documents.
  • Maintain and update media flowcharts, budgets, and timelines.
  • Monitor market trends and keep the team informed of new opportunities in the traditional media space.

    • Requirements :

  • Master's / Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Strong interest in media and advertising, particularly traditional platforms.
  • Excellent analytical and organizational skills.
  • Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.
  • Effective written and verbal communication skills.
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
  • A proactive attitude and a willingness to learn and take initiative

    • (ref : iimjobs.com)

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    Management Trainee • Chennai, India