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Brand Marketing Executive (06 / 10 / 2025)

Brand Marketing Executive (06 / 10 / 2025)

JUSTDOGS®India
13 hours ago
Job description

We are looking for a proactive and creative Brand Marketing Executive to manage and execute marketing initiatives across both retail stores and online platforms. The ideal candidate will have hands-on experience in campaign planning, store events, social media, WhatsApp broadcasts, and brand collaborations. You will play a key role in enhancing brand visibility, driving footfall and online traffic, and engaging customers across multiple touchpoints.

Key Responsibilities : Campaign Management

  • Plan and execute integrated marketing campaigns for retail outlets and online platforms.
  • Monitor and analyze campaign performance across channels to optimize ROI.
  • Coordinate with internal teams and vendors to ensure timely campaign execution.

Retail Events

  • Plan, coordinate, and execute in-store events, product launches, and promotions to drive footfall and customer engagement.
  • Liaise with store managers and visual merchandisers to align event execution with brand guidelines.
  • Track and report event success metrics.

    • WhatsApp Broadcast Marketing

  • Manage the creation and scheduling of WhatsApp broadcast messages to promote offers, new arrivals, and events.
  • Maintain and segment WhatsApp customer database.
  • Ensure message design is aligned with brand tone and optimized for conversions.

    • Social Media Management

  • Assist in content planning, creation, and publishing across social media platforms (Instagram, Facebook, etc.).
  • Work closely with content creators and designers to maintain a consistent visual identity.
  • Monitor engagement metrics and adapt content strategies accordingly.

    • Brand Collaborations

  • Identify and engage with complementary brands for co-branded campaigns, events, or promotions.
  • Manage collaboration timelines, communications, and deliverables.
  • Ensure all partnerships align with brand values and appeal to the target audience.

    • Requirements :

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 1–3 years of experience in retail marketing, brand marketing, or digital marketing.
  • Experience organizing retail events and executing online marketing campaigns.
  • Working knowledge of WhatsApp for Business, social media platforms, and digital marketing tools.
  • Strong project management and coordination skills.
  • Creative thinker with attention to detail and ability to multitask.
  • Excellent communication and interpersonal skills.

    • What We’re Looking For :

  • A brand storyteller with a deep understanding of lifestyle marketing.
  • Someone who thrives in a fast-paced, purpose-driven environment.
  • Passion for pets and the pet-parenting lifestyle is essential.

    • Location : Ahmedabad

    6 Days working

    Salary 4 to 9 LPA

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    Marketing Executive • India