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Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPA

Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPA

Talentiservellore, India
1 day ago
Job description

We are currently hiring for our client : W orld’s first true AI-powered childcare & preschool management platform.

Type - Onsite ( 5 days )

Location - Bangalore

About the Role : As Account-Based Marketing (ABM) Specialist , you will own the end-to-end strategy and execution of enterprise marketing initiatives — from planning content and campaign strategy to creating assets, driving distribution, and generating qualified leads from key accounts.

You’ll combine analytical thinking with creative storytelling to design high-impact campaigns that position us as a trusted authority in the SaaS space.

Key Responsibilities

1. Strategy

  • Define and execute the content and asset strategy for priority enterprise accounts.
  • Collaborate with Sales, Product Marketing, and Leadership to align ABM plans with business and revenue goals.
  • Identify account-specific messaging opportunities and tailor campaigns to industry challenges and needs.

2. Asset Creation

  • Conduct primary and secondary research — including interviews with customers, sales teams, and industry partners.
  • Translate insights into compelling content such as whitepapers, case studies, thought-leadership articles, and solution briefs .
  • Work closely with the design team to produce visually engaging and on-brand marketing assets.
  • Ensure all assets communicate value proposition clearly and resonate with enterprise decision-makers.

    • 3. Content Distribution Strategy

  • Plan and manage multi-channel distribution of content through email, LinkedIn, paid media, and targeted outreach.
  • Collaborate with sales and marketing teams to build personalized engagement plans for key accounts.
  • Monitor engagement and continuously optimize distribution tactics for reach and impact.

    • 4. Lead Generation

  • Develop and run content-led lead generation campaigns focused on priority enterprise accounts.
  • Partner with the Sales team to ensure seamless handoff of qualified leads and account-level insights.
  • Track campaign impact across the buyer journey — from awareness to opportunity creation.

    • 5. Optimization & Reporting

  • Measure and report on key campaign metrics (engagement, MQL → SQL conversion, pipeline contribution).
  • Analyze performance data to identify improvement opportunities and optimize future campaigns.
  • Experiment with new formats, channels, and messaging to continually enhance ABM effectiveness.

    • Who You Are

  • A strategic marketer who blends creativity with analytical thinking.
  • Experienced in B2B SaaS content marketing and account-based campaigns .
  • Skilled at translating research and insights into high-quality marketing assets.
  • Comfortable collaborating across teams and managing multiple projects end-to-end.

    • Preferred Quali fi cations

  • 4–6 years of experience in content marketing, ABM, or enterprise marketing (preferably in SaaS).
  • Proven ability to create whitepapers, case studies, and thought leadership content .
  • Hands-on experience with CRM and marketing tools (HubSpot, LinkedIn Ads, Apollo, etc.).
  • Excellent written communication and storytelling skills.
  • Bachelor’s degree in Marketing, Business, or Communications .
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    Marketing B2b Saas • vellore, India

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