Digital Marketing Manager

Location :  Ahmedabad

Salary Range :  Rs.30,0000 to Rs.35,000 per month. (based on experience)

As a Performance Marketing Manager, you’ll be responsible for :

Planning, executing, and optimising Meta ad campaigns for e-commerce brands

Leading and mentoring junior media buyers

Working closely with the creative team to ensure fast testing cycles

Owning performance for all paid media clients

Salary : Rs.35,0000 to Rs.45,000 per month.

This role is ideal for someone who’s been hands-on with Meta ads for at least 2 years and is ready to lead small teams and take full ownership of performance.

Responsibilities

Strategy & Execution

Plan and execute Meta ad campaigns (TOF, MOF, BOF)

Create media buying strategies tailored to different industries and budgets

Scale and optimize campaigns to meet ROAS and CPA goals

Implement testing strategies (creatives, offers, landing pages)

Team Management

Oversee 2 junior media buyers

Guide them on campaign setups, troubleshooting, and daily optimizations

Review and approve campaigns before they go live

Conduct weekly training sessions to upskill the team

Creative Collaboration

Work with designers and copywriters to generate test-worthy creatives

Give clear briefs based on performance data

Suggest hooks, formats, and structures that have worked in the past

Reporting & Analysis

Create weekly and monthly performance reports

Analyze and present data-driven insights to internal stakeholders

Track KPIs across all accounts (ROAS, CAC, CTR, etc.)

Client Communication

Join strategy calls when needed

Provide updates or explain performance during escalations

Requirements

Must-Haves

2 to 4 years of experience running Meta ads for D2C or e-commerce brands

Strong understanding of full-funnel performance marketing

Solid grasp of campaign structure, CBO vs ABO, retargeting, and scaling strategies

Experience in A / B testing creatives, hooks, angles, and offers

Familiarity with Google Sheets, ClickUp / Asana, and ad reporting tools

Good to Have

Experience managing a small team

Basic understanding of copywriting principles

Ability to work cross-functionally with creatives and clients

Traits We’re Looking For

Ownership mentality

Fast execution with attention to detail

Hungry to grow and build systems

Strong communication skills and ability to lead a team