Search Engine Marketing Manager
ConfidentialIndia8 days ago
Job description5+ years hands-on managing multi-channel paid media at meaningful monthly spend. Proven results improving ROAS / MER for ecommerce and lowering CPL / CPA for lead gen. Proficiency across Google Ads (Search / Shopping / PMax) , Meta , Pinterest Ads , and LinkedIn Ads ; comfort testing YouTube / Discovery / Programmatic as needed. Analytics : GA4, GTM, event mapping (Purchase / Lead / AddToCart / AddPaymentInfo), Consent Mode v2 basics, UTM discipline. Reporting : Looker Studio / Sheets (pivots, lookups, regex) and executive-level narrative. Bing / Microsoft Ads, YouTube (in-stream / in-feed), DataFeedWatch / Channable, basic SQL / BigQuery, Hotjar / Clarity, Shopify / Woo / HubSpot. Efficiency : CPA / CPL , ROAS / MER vs target. Scale : Qualified lead / revenue growth. Learning velocity : Valid tests shipped & win rate. Data integrity : Clean tracking, minimal disapprovals, accurate pacing. 30 : Audit + stabilise, fix tracking, ship test plan. 60 : 2–3 test cycles; -10–20% CPL or +10–15% ROAS on focus campaigns. 90 : Predictable cadence; scalable structures; clear playbooks. A brief of your biggest paid media win (goal, constraints, actions, measurable outcome ). 2–3 anonymised screenshots showing before / after performance with dates. A one-page testing plan you'd run in your first 60 days across Google + Meta + Pinterest / LinkedIn. Work from home A brief of your biggest paid media win (goal, constraints, actions, measurable outcome). Work Location : Remote
Experience : 10+ years hands-on paid media (agency or in-house)
The role
We're hiring a performance-driven Paid Marketing Specialist to own strategy, build, optimisation, and reporting across Google Ads (Search / Shopping / PMax) , Meta , Pinterest , LinkedIn , and other paid social / display channels. You'll translate commercial goals into media plans, execute flawlessly, and report on outcomes with clear, data-led insights.
Responsibilities
- Strategy : Market & keyword / audience research, forecasting, channel mix, budget allocation, testing roadmap.
- Build & QA : Account structure, naming, pixels / tags, conversions (GA4 / GTM), UTM governance, feed hygiene & Merchant Center.
- Optimization : Bid / budget pacing, audience architecture (prospecting / retargeting / LLAs), negatives / query mining, creative matrices, landing page / CRO collaboration.
- Measurement & Reporting : GA4 dashboards, weekly WIPs, cohort and funnel analysis, platform vs GA4 reconciliation, incrementality guardrails.
- Compliance & Hygiene : Brand safety, policy approvals, exclusions, scripts / alerts, documentation.
Must-have experience
Nice-to-haves
KPIs you'll own
What success looks like (30 / 60 / 90)
Tooling
Google Ads, Merchant Center, Meta Ads Manager, Pinterest Ads, LinkedIn Campaign Manager, GA4, GTM, Looker Studio, Sheets, Hotjar / Clarity, Slack / Asana / Wrike.
How to apply
Send your CV plus :
Job Type : Full-time
Benefits :
Application Question(s) :
Skills Required
Gtm, Linkedin, pinterest, Clarity, UTM
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Manager Search Engine Marketing • India
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