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Performance Marketing Director

Performance Marketing Director

Canonical CompanyShimoga, IN
6 hours ago
Job description

Performance Marketing Director (Part-Time)

Company : Canonical

Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystems.

About the Role

You will lead Canonical’s performance marketing strategy across Google Ads, Meta Ads, and other paid channels to drive acquisition, conversions, and revenue. This is a strategic hands-on role for someone who combines analytical skills with creative execution.

Key Responsibilities

  • Develop and implement paid media strategies on Google, Meta, YouTube, Display, and Retargeting.
  • Optimize campaigns for ROAS, CPA, CAC, LTV, and full-funnel performance.
  • Oversee A / B testing, bidding strategies, landing page optimization, and attribution analysis.
  • Analyze data and provide performance insights for decision-making.
  • Collaborate with marketing, product, and growth teams to align acquisition plans.
  • Manage budgets, scaling frameworks, and channel mix optimization.
  • Identify new growth opportunities on emerging performance platforms.

Ideal Candidate

  • 5–10+ years in performance marketing or growth marketing leadership.
  • Proven success managing large budgets and scaling campaigns.
  • Expertise in Google Ads, Meta Ads, analytics platforms, tracking, and automation tools.
  • Strong understanding of attribution models and funnel optimization.
  • Analytical thinker with data-driven decision-making skills.
  • Comfortable working independently in a remote, fast-paced environment.

    • What We Offer

  • Part-time, flexible remote work.
  • High-impact strategic responsibilities.
  • Opportunity to shape Canonical’s digital growth.
  • Collaborative global working culture.

    • #Canonical #PerformanceMarketing #MarketingDirector #DigitalGrowth #PaidMedia #GoogleAds #MetaAds #RemoteWork #PartTimeMarketing #GrowthLeadership

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