Senior Executive - Marketing

About the Job :

We are looking for a passionate and dynamic experienced performance / paid marketing Professional to join our team at Manipal Hospitals!

About Us :

As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 38 hospitals across 19 cities with 10,500 beds, and a talented pool of over 7,200 doctors and an employee strength of over 20,000.

Role : Performance Marketing / Paid Campaigns lead

Location : Bangalore

Key Purpose of the Job :

What You'll Do :

• Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
• Demonstrable hands-on experience with the following : Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.
• Strong knowledge of Mar Tech and AdTech solutions as well as digital data analytics and programmatic platforms.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
• Lead and support the implementation of our paid marketing strategies
• Examine correlations between prospecting activities, revenue, and budget
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
• Research and test partnerships with new vendors to expand our reach and / or lower cost-per-acquisition
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
• Coordinate, supervise and inspire members of our paid marketing team
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track on competitor movement and market situation

What We Are Looking For :

What We Offer :

Competitive salary and benefits package

Opportunities for professional development and career growth

A collaborative and inclusive work environment

Interested persons can apply by sending their resumes through the below mentioned link

Career | Manipal Hospitals

Skills Required

Salesforce, Pardot, linkedin ads , Tableau, retargeting , Hubspot, Facebook Ads, Google Ads, paid search , Google Analytics