Talent.com
Marketing Lead

Marketing Lead

LodhaVadodara, IN
15 hours ago
Job description

Role : Lead B2B Brand & Marketing

Location : Mumbai

Job Profile

Lodha Group is building one of India's most diversified B2B / annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers. This role is accountable for driving the brand and marketing strategy across these businesses, enabling revenue growth, enhancing market positioning, and strengthening long term brand equity. The annuity portfolio is expected to grown 5 fold over t he next few years and will generate an income of over 1500 Cr.

  • Industrial & Warehousing Presence across 3 cities (MMR, Chennai and Delhi NCR) with plans to enter 2 more cities soon. A portfolio spanning over 500 acres, housing global clients such as Skechers, DHL, DP World, Zomato, and more across manufacturing, 3PL, retail, and automobile sectors.
  • High Street Retail Presence across MMR and Pune with 4 locations, projected to reach 10+ locations by FY27. 7 lakh sq. ft. delivered and another 10 lakh sq. ft. under development / planning.
  • Mall Lodha Xperia Mall, the premier shopping and F&B destination in the Palava and Kalyan Dombivli region, housing 85+ brands.
  • Offices Multiple locations in MMR and Pune with 7 million sq. ft. delivered and 8+ million sq. ft. under development / planning.
  • Data Centers Signed an MoU with Maharashtra govt to invest Rs 30,000 crores (direct and indirect investment). Already signed multiple players for the Data Centre Park.

Beyond brand management, the person will also be responsible for the full funnel customer experience creating a cohesive narrative that positions Lodha as a leader in each sector while ensuring a seamless, high value experience for B2B clients, tenants, and end users. The role calls for a strategic vision with a hands.

Key Responsibilities

1. Brand & Business Strategy (Multi Sector B2B & B2C)

  • Develop and lead the overarching brand and marketing strategy for Lodha's B2B / annuity portfolio.
  • Develop a multi year brand roadmap with annual and quarterly execution plans aligned to business objectives.
  • Build differentiated brand positioning for each asset class while ensuring a unified Lodha brand identity.
  • Partner with business heads, leasing teams, and asset management to align brand initiatives with lead generation, tenant acquisition, and retention goals.

    • 2. Marketing Strategy

  • Manage the overall marketing budget for the annuity portfolio, ensuring optimal allocation and a strong ROI on all marketing activities.
  • Lead integrated marketing campaigns across digital, on ground, and experiential channels to engage both B2B and B2C audiences.
  • Identify new market opportunities and competitive differentiators for each business vertical, leveraging market intelligence and consumer insights to inform strategy.
  • Conceive and deliver high impact events, launches, and business forums that position Lodha as a market leader in each sector.

    • 3. Customer & Tenant Experience

  • Own the brand narrative across the customer journey for occupiers, tenants, partners, and investors.
  • Implement consistent experience frameworks across all touchpoints site visits, leasing interactions, onboarding, and ongoing engagement.
  • Introduce loyalty and advocacy programs to deepen relationships with long term tenants.
  • Establish a robust system for tracking and reporting on customer satisfaction (CSAT / NPS) scores, tenant feedback, and brand perception to drive continuous improvement.

    • 4. Team Leadership and Stakeholder management

  • Lead and mentor a team of brand and marketing professionals, fostering a culture of ownership, creativity, and data driven decision making.
  • Manage senior level stakeholders (Business Heads, Sales / Leasing, Strategy / Asset Management) and external partners (B2B events / forums, media agencies, PR firms).

    • Skills & Competencies :

  • Strategic Leadership : Proven ability to develop and execute complex, multi sector marketing strategies that deliver business results.
  • B2B Marketing Expertise : Deep understanding of B2B marketing principles, lead generation, and account based marketing (ABM).
  • Portfolio Management : Experience in managing and building multiple sub brands under a single corporate brand umbrella.
  • Cross Functional Acumen : Exceptional collaboration and influencing skills to work with diverse teams and senior leaders.
  • Analytical Mindset : Strong data analysis skills to measure performance, derive insights, and create strategy.
  • Communication & Storytelling : Excellent verbal and written communication skills with the ability to create compelling narratives for different business verticals.

    • Experience :

  • 9 to 15 years in senior brand / marketing leadership roles in Real Estate, B2B Product / Services, Retail, FMCG, FMCD, or allied sectors.
  • Mandatory experience in handling a portfolio of diverse businesses or brands.
  • Experience in both B2B and B2C brand and marketing is welcome; retail experience is preferred.
  • Experience with retail businesses will be a plus.

    • Educational Qualification : MBA / PGDM Mandatory

    Create a job alert for this search

    Marketing Lead • Vadodara, IN

    Related jobs
    • Promoted
    • New!
    Performance Marketing Director

    Performance Marketing Director

    Canonical CompanyAnand, IN
    Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show moreLast updated: 15 hours ago
    • Promoted
    Performance Marketing

    Performance Marketing

    TalentClubVadodara, IN
    Salary band : up to 6 LPA – 8 LPA (based on experience and fitment).Location : Malad, Mumbai (Work-from-Office).Plan, execute, and optimize paid media campaigns across Google, Meta, YouTube, Amazon, ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Performance Marketing Specialist (E-Commerce USA Market)

    Performance Marketing Specialist (E-Commerce USA Market)

    AEE OverseasVadodara, IN
    Leading American Fashion Brand “Members Only”, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads. Maximum 2 years Experience in E-commerce adver...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Sales Marketing Lead

    Sales Marketing Lead

    Smart InterviewsNadiad, IN
    Hi there, we’re Smart Interviews.We’re all about turning skills into success.Since 2016, we’ve helped 45,000+ students improve their problem-solving and logical thinking, securing jobs at top compa...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Retention Marketing Director

    Retention Marketing Director

    Mipikita PrernaVadodara, IN
    Retention Marketing Director (Part-time).Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyal...Show moreLast updated: 15 hours ago
    • Promoted
    Marketing Lead

    Marketing Lead

    MediJourn®Vadodara, IN
    Marketing Lead - Global Healthcare Expansion.Are You a Growth-Focused Marketing Leader Ready to Shape the Future of Global Healthcare?. Medijourn is at the forefront of the global healthcare facilit...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Search Marketing Director

    Search Marketing Director

    Madeofmilk_indiaVadodara, IN
    At Invisible Nexus, search marketing is more than traffic — it’s about connecting the right audience with the right message and driving measurable growth. Develop and execute search strategies acros...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Influencer Marketing Manager

    Influencer Marketing Manager

    22feet Tribal WorldwideVadodara, IN
    Set up the Influencer & Alliances practice by defining the approach, commercial structure, and outreach plan.Lead influencer collaborations, bring in production-led projects, and support key initia...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Digital Marketing Manager - Performance Marketing

    Digital Marketing Manager - Performance Marketing

    LevelupforWomenVadodara, IN
    LevelupForWomen is a dedicated team of professionals specializing in clinical nutrition, lifestyle nutrition, and exercise. We focus exclusively on women’s health and have supported over 300 women i...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Marketing Director

    Marketing Director

    EmeritusVadodara, IN
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Marketing Analytics Director

    Marketing Analytics Director

    Ogilvy QuizzineVadodara, IN
    Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks. Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

    Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

    NovaReach AdsAnand, IN
    Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue. You’ll work cross-functionally to align paid media, SEO, and content strat...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Growth Marketing Manager

    Growth Marketing Manager

    mPokketVadodara, IN
    We’re looking for a hands-on Marketing Manager to drive user acquisition through digital.This role blends analytical rigour with. CAC targets and close growth partnerships with consumer apps and dig...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Marketing Lead

    Marketing Lead

    ShipdayVadodara, IN
    At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery.Our mission is simple : to make cost-effective local delivery options accessible to small merch...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Marketing Director

    Marketing Director

    Zara AliteProjectsAnand, IN
    Zara is one of the world’s most influential fashion brands, known for redefining how style, culture, and innovation come together. As part of the Inditex Group, Zara operates in more than 90 countri...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Founding Head of Marketing & Growth

    Founding Head of Marketing & Growth

    Curately AI, IncAnand, IN
    Job Title : Founding Head of Marketing & Growth.Focus : Growth, Brand, Demand, and Everything in Between.Curately AI is redefining how enterprises and staffing firms engage, source, and hire talent —...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Lead Generation Specialist

    Lead Generation Specialist

    LoyyalVadodara, IN
    Loyyal is a leader in loyalty and payments innovation, offering an advanced Enterprise SaaS Suite powered by patented blockchain technology. Our platform helps loyalty programs enhance customer enga...Show moreLast updated: 15 hours ago
    • Promoted
    • New!
    Head of Digital & Brand Marketing

    Head of Digital & Brand Marketing

    DelaraVadodara, IN
    Head of Digital & Brand Marketing.Location : New Delhi (Full-time, remote with overlap to U.We offer organic bedding, comforters, bath textiles, and rugs across D2C stores, Amazon, and leading retai...Show moreLast updated: 15 hours ago