Lead Copy Strategist

Job Purpose :

Leading and overseeing the development of creative concepts, messaging, and copywriting across various mediums to effectively communicate the brand's message and resonate with the target audience. The role involves in providing strategic direction, mentorship, and guidance to the team and collaborate with other teams leads to deliver compelling and impactful campaigns that drive engagement & achieve business goals.

Roles and Responsibilities :

1. Concept Development :

• Generate innovative ideas and concepts for advertising campaigns, branding initiatives, product launches, and other marketing efforts.
• Develop style guides and messaging frameworks to guide copywriting efforts and maintain brand identity

2. Content Strategy :

3. Lead the Intergration Narrative :

4. Collaboration : Partner with cross-functional teams and other stakeholders to bring creative concepts to life across various mediums. Foster a collaborative working environment that encourages cross-functional teamwork and idea exchange.

5. Quality Assurance :

6. Client and Stakeholder Communication :

7. Team Growth : Hire capable independent resources that can understand, communicate and execute client briefs accurately

8. Team Management : Conduct monthly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

9. Time Management : Mentoring teams to ensure following of internal TATs, tasks prioritization, and timely delivery of work.

10. Operations : Adherence to documented SOPs.

Skill Set :

1. 9+ years of industry experience. Digital agency experience, along with team management skills preferred

2. Excellent communication and interpersonal abilities with an aptitude in fostering a long-term relationship

3. Ability to effectively articulate and explain complex creative ideas, concepts, and strategies to clients and the creative team.

4. Strong leadership skills to effectively lead and inspire teams, set strategic direction, and drive organizational success.