Content marketing strategist

We are seeking a Content Marketing Strategist who will define and own the content direction across multiple marketing channels. This role bridges strategy and execution — from shaping SEO content to guiding ad copy, campaign creatives, and email marketing — with a strong focus on aligning with the brand, audience personas, and tone.Key ResponsibilitiesContent Strategy & Direction

• Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients.
• Work directly with US-based clients to understand brand voice, customers, and market dynamics.
• Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.
• Lead projects by defining content strategy and engaging with clients / customers to align on objectives. Content Development & Cross-Channel Marketing Support
• Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.
• Write / create the copy for ads, email campaigns, social media for our clients.
• Ensure all content supports the persona, brand tone & campaign goals.
• Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.
• Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.Optimization & Performance Tracking
• Partner with the SEO team to ensure content is optimized for visibility and engagement.
• Track content performance (traffic, engagement, conversions) and recommend improvements.
• Spot content gaps and create opportunities to drive stronger performance.EXPERIENCE AND SKILLS
• 3–6 years of experience in content marketing, content strategy, or digital marketing.
• Strong understanding of content’s role in SEO, paid campaigns, and CRO.
• Excellent writing and editing skills; ability to give clear content direction.
• Experience reviewing AI-generated content and elevating it to meet brand standards.
• Skilled at translating business and campaign goals into actionable content strategies.
• Strong collaboration skills; able to work closely with design, SEO, and paid media teams.
• Creative mindsetNice-to-Have
• Experience in working with clients, agencies.
• Familiarity with tools like Semrush / Chat GPT or other AI assisted for AI-assisted content.