Responsibility Deliverables
- Visual Content Creation : Design and produce a wide range of visual content
for social media, infographics, ebooks, Magazines and other creative assets.
Creative Conceptualization : Collaborate with marketing teams to brainstormand develop creative ideas and concepts for social media campaigns and
posts.
Visual Identity : Ensure that all social media content adheres to the brand'svisual identity and style guidelines.
Ad Design : Create visually appealing and effective advertisements for socialmedia platforms, including banner ads, sponsored posts, and other ad formats.
Content Optimization : Optimize visuals for various social media platforms,taking into account platform-specific requirements and best practices.
User Engagement : Design content that encourages user engagement, suchas likes, comments, shares, and click-throughs, by crafting compelling visuals.
Adaptability : Stay up-to-date with social media trends, design tools, andemerging technologies to create cutting-edge content.
Desired Skills :
Proficiency in design software and tools such as Adobe Creative Suite,Photoshop, Illustrator, Indesign. Knowledge of UI / UX design(Figma) and
additional design software(adobe premiere pro, adobe after effects) is a plus.
A strong portfolio showcasing a variety of design projects and demonstrating adeep understanding of design principles and creativity.
Excellent design skills, including layout, typography, color theory, andcomposition.
Strong problem-solving, time management skills and the ability to thinkcreatively to convey messages effectively.
Excellent communication and collaboration skills to work effectively in a teamand with content creators and marketing teams.
Familiarity with various social media platforms, their design requirements, andbest practices.
Attention to detail and the ability to adapt to changing project requirements andtimelines