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Senior HR Lead - People, Culture & Transformation

Senior HR Lead - People, Culture & Transformation

Mad Men Marketing IndiaDelhi, India
1 day ago
Job description

Job Title : Senior HR Lead – People, Culture & Transformation

Location : Delhi NCR (On-Site)

Experience : 7–12 years in HR strategy, preferably in creative, media, or digital agency setups

Reports To : Founder / COO

Manages : 2 HR Executives

About Mad Men Marketing

Mad Men Marketing isn’t just an agency — it’s a creative ecosystem that merges strategy, storytelling, and innovation across divisions like Madly Talented (Influencer Marketing), Mad EnAible (AI Marketing), Mad Men Productions (Content & Film), and more .

We’re scaling rapidly across India and internationally, and we need an HR leader who can architect a people-first yet performance-driven culture that scales with our ambition.

About the Role

As the Senior HR Lead , you’ll design and drive the complete HR charter for the Madverse — from building a modern HR infrastructure and digital-first processes to nurturing a culture of creativity, growth, and accountability.

This isn’t a traditional HR manager role. You’ll be a strategic partner to leadership , a culture architect , and a data-driven transformer shaping the future of work at Mad Men Marketing.

Key Responsibilities

I. Core HR Infrastructure & Governance

  • Establish and standardize HR policies, payroll, compliance, and handbooks
  • Implement HRMS and dashboards integrating leave, reimbursements, and appraisals
  • Oversee legal contracts, NDAs, POSH, and vendor compliance

II. Compensation, Benefits & Performance

  • Design role-based salary grids and incentive structures
  • Drive performance management (Mad Ratings) and OKR alignment
  • Plan retention programs, bonuses, and long-term incentive frameworks

    • III. Talent Acquisition & Employer Branding

  • Oversee the full recruitment lifecycle with AI-driven tools & scoring models
  • Partner with creative and strategy heads to define role clarity per team
  • Lead Mad-o-thon , campus connect programs, and Work Mad. Live Mad. employer branding initiatives

    • IV. Culture, Learning & Engagement

  • Lead culture rituals (Mad Mondays, Shoutouts, Townhalls, Mad Meetups)
  • Launch Mad Academy – a learning and upskilling ecosystem
  • Build programs for inclusion, well-being, and leadership development

    • V. Workforce Planning & Management

  • Coordinate with vertical leads to manage the Mad dashboard for resource allocation and hiring forecasts
  • Track productivity, utilization, and workload balance

    • VI. Digital HR & Transformation

  • Champion digital transformation of HR via HRMS, ATS, and sentiment analysis tools
  • Develop data dashboards to track engagement, attrition, and team health
  • Introduce AI-enabled workforce analytics and predictive insights

    • VII. Leadership & Governance

  • Partner with founders on leadership communication, value codification, and alignment
  • Act as a culture guardian and ethics advisor
  • Drive 360° feedback loops, leadership reviews, and role-clarity programs

    • Who You Are

  • 7–12 years of HR experience with at least 3 years in a lead role at a creative or digital agency
  • Strong exposure to both strategy and execution – from hiring to culture to analytics
  • High emotional intelligence and strong communication skills
  • Digitally fluent – comfortable using HR tech and AI-powered systems
  • A proactive, people-first leader with a passion for building creative, future-ready teams

    • Why Join Mad Men Marketing

  • Be part of one of India’s most dynamic and fast-scaling creative ecosystems
  • Shape HR strategy across creative, influencer, and AI divisions
  • Work directly with founders on building a legacy culture of creativity + performance
  • Competitive pay, autonomy, and the opportunity to build the HR function from the ground up
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    People Culture • Delhi, India