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Creative Strategist / Campaigns Manager
Creative Strategist / Campaigns Managerdentsu • India
Creative Strategist / Campaigns Manager

Creative Strategist / Campaigns Manager

dentsu • India
21 hours ago
Job description

Creative Strategist and Campaigns Manager

Role Overview

We’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities :

  • Lead creative strategy for brand campaigns, digital series, and social-first content pieces
  • Build content calendars, channel strategies, and creative decks that align with business objectives
  • Translate briefs into sharp, actionable content ideas across genres and formats
  • Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
  • Analyze platform trends, audience behavior, and content performance to optimize content plans
  • Craft and refine brand voice guidelines tailored for video content
  • Present strategies and campaign ideas to clients and internal teams
  • Contribute to pitch decks and creative proposals for new business opportunities

Qualifications :

  • Have 4–7 years of experience in
  • strategy, digital marketing, or agency-side creative planning
  • Have worked on brand campaigns, digital content, or social media storytelling
  • Can balance creativity with analytics, using performance data to inform strategy
  • Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
  • Know how to brief creators, copywriters, and video teams effectively
  • Are comfortable presenting and owning rooms, client-facing experience is a plus
  • Stay updated with trends, meme culture, and emerging formats in digital content

    • Bonus Points :

  • Background in video content, branded storytelling, or influencer-led campaigns
  • Experience working with fashion, fintech, or lifestyle brands
  • Strong copywriting or scripting abilities

    • If interested, please share your CV on with the below details.

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    Years of exp

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    Creative Strategist • India