Performance Marketing Specialist

About the company :

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals :

• Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company’s global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https : / / www.Instagram.Com / zealmaxorthoimplants / ) Website- https : / / orthoimplantsindia.Com /
• UltraCare PRO : Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https : / / www.Instagram.Com / ultracare.Pro / ) Website -https : / / ultracarepro.In /

Role & responsibilities

Take complete responsibility for website sales performance from acquisition to

conversion ensuring consistent growth in sales and profitability.

Plan, execute, and optimize campaigns on Meta (Facebook / Instagram) and Google

Ads to drive high-quality traffic and conversions.

Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO)

across multiple funnels.

Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR . Identify

performance patterns and make quick, data-backed decisions to improve daily and

weekly results.

Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.

Troubleshoot data discrepancies or attribution issues as needed.

Work closely with content and design, and teams to brief creatives and assets that align

with performance goals.

Manage and optimize Emailer and WhatsApp automation journeys for remarketing,

retention, and precision targeting. AI-Driven Marketing :

Stay updated on emerging AI tools and trends in marketing and leverage them to

generate faster insights, automate tasks, or enhance campaign outcomes.

Maintain effective communication with internal teams to ensure alignment on goals,

timelines, and deliverables.

Preferred candidate profile :

primary channel).

Ads Dashboard .

Why You'll Love It Here :

Job and Interview Location : 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009

If interested, email your updated resume on hr@orthoimplantsindia.com or whatsapp profile on +918238034256.