Key Result areas :
- BTL Marketing : Develop and execute Below-The-Line (BTL) marketing strategies to enhance brand visibility and engagement.
- Vendor Management : Identify, negotiate, and manage relationships with vendors to ensure timely and cost-effective delivery of marketing materials and services.
- Brand Partnerships : Establish and maintain strategic brand partnerships to amplify marketing efforts and reach new audiences.
- Planning and Execution : Plan, coordinate, and execute marketing campaigns and initiatives, ensuring seamless delivery and maximum impact.
- Budget Planning vs Spends : Develop and manage marketing budgets, ensuring optimal allocation of resources and tracking expenditures against planned budgets.
Qualifications & Skills :
5+ years of relevant experienceBachelor's degree in Marketing, Business, or a related field.Proven experience in offline BTL marketing and event management.Strong analytical skills and proficiency in data analysis tools.Excellent negotiation and communication skills.Ability to work independently and as part of a team.Creative thinker with a passion for innovation and continuous improvement.Skills Required
Event Management, Marketing, Continuous Improvement, Communication