Requirement : 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first approach to SEO are also welcome.
Qualifications & Skill Sets
- Proven ability to lead strategic SEO transformation in the evolving digital landscape
- Exposure to AI-driven search experiences (SGE, Perplexity, ChatGPT, Gemini) and how they impact traditional SEO funnels
- Experience in content governance, especially in regulated industries or complex B2B domains
- Thought Leadership on the future of search and content discoverability
- Cross-functional orchestration across marketing, product, and tech
- Narrative thinking with the ability to connect SEO insights to business outcomes
- Data fluency in translating insights into decisions, not just dashboards
- Demonstrated success in engaging cross-functional stakeholders and leadership with SEO insights and outcomes
- Strong focus on Vision + Execution : from experimentation to creation
Key Responsibilities
Reframe the Relevance of SEO
Challenge the status quo and the relevancy of traditional SEOBuild and communicate a modern SEO narrative that aligns with changing search behaviour, generative engines, and evolving user intentDefine SEO’s evolving role in brand discoverability, authority building, and long-term organic growthAudit, Identify & Bridge SEO Gaps
Conduct a strategic audit of current SEO practices—not just for technical accuracy but for business alignmentIdentify gaps in approach, content strategy, and performance mindsetAlign SEO goals with brand, product, and demand generation objectivesLead the Future of SEO
Develop and implement strategies for GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Voice Search, and Local SEOBuild Freyr’s visibility in emerging platforms like Google SGE, ChatGPT, Perplexity and the likesEnsure our content and metadata are optimized not just for keywords—but for intent, context, and future-facing queriesShape the Content Strategy
Lead a shift from volume-based content to value-led, trustworthy, expert-led contentBuild a content framework that prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)Guide the team to produce search-worthy, link-worthy, and AI-referenced content that builds domain authorityInfluence & Integrate
Collaborate closely with marketing, content, product, and technology teams to embed SEO thinking into the DNA of all digital initiativesBuild a culture of curiosity, measurement, and continuous experimentationLead and mentor the SEO team, scaling capability across the organization