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AVP - Referral & Partnerships
AVP - Referral & PartnershipsInCred Money • Kanpur, IN
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AVP - Referral & Partnerships

AVP - Referral & Partnerships

InCred Money • Kanpur, IN
2 days ago
Job description

Job Role : Referrals & Partnerships

Location : Mumbai

About the Role :

We are seeking a strategic, well-connected, and growth-oriented Head of Partnerships & Referral Growth to drive new customer acquisition through ecosystem alliances and referral programs.

This role will lead end-to-end partnership development with e-commerce, fintech, wealth-tech, and consumer internet players, while also building and scaling referral and ambassador programs that turn users and partners into acquisition engines.

The ideal candidate combines relationship-building skills, growth mindset, and business understanding — capable of unlocking scalable, measurable growth through collaborations and community-led referrals.

Key Responsibilities

1. Partnership Strategy & Execution

  • Develop and own the strategic roadmap for partnerships — identifying, negotiating, and activating alliances across e-commerce, consumer apps, fintechs, and other relevant ecosystems.
  • Drive co-branded, cross-sell, and integration-based partnerships to generate leads, customers, and brand visibility.
  • Build a steady acquisition pipeline through corporate alliances, loyalty programs, reward platforms, and digital ecosystems.

2. Referral Marketing & Community Growth

  • Design and scale the referral and ambassador marketing program to drive organic user acquisition.
  • Build reward structures, communication journeys, and tracking frameworks to encourage user-led referrals.
  • Partner with product, tech, and CRM teams to integrate referral flows seamlessly within the product experience.
  • Run experiments on referral incentives, viral loops, and partner-led micro campaigns to maximize growth efficiency.
  • 3. Cross-Functional Collaboration

  • Work closely with marketing, product, and analytics teams to align partnerships and referral programs with overall growth objectives.
  • Co-create campaigns that leverage joint audiences, shared insights, and creative assets.
  • Use data to measure and improve conversion, engagement, and retention from each channel.
  • 4. Analytics & Optimization

  • Set up dashboards to monitor acquisition, activation, and ROI from partnership and referral channels.
  • Continuously optimize initiatives based on data-driven insights.
  • Report on performance metrics and recommend actions to leadership.
  • Key Skills & Competencies

  • Deep understanding of growth levers — partnerships, referrals, and ecosystem marketing.
  • Strong business network across e-commerce, fintech, BFSI, and consumer internet sectors.
  • Proven ability to structure and execute partnerships that deliver tangible acquisition or revenue outcomes.
  • Experience in designing and scaling referral or influencer-led growth programs.
  • Excellent communication, negotiation, and relationship management skills.
  • Entrepreneurial mindset with strong ownership and bias for action.
  • Qualifications

  • 7–12 years of experience in partnerships, business development, referral growth, or ecosystem marketing within digital-first industries (fintech, e-commerce, consumer internet, etc.).
  • Demonstrated success in building scalable partnership or referral programs.
  • MBA or equivalent degree from a Tier 1 / 2 institution preferred.
  • Success Metrics

  • Number and quality of partnerships activated and scaled.
  • User acquisition and revenue contribution from partnerships & referrals.
  • ROI and CAC reduction from referral-driven channels.
  • Partner satisfaction and retention metrics.
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    Avp • Kanpur, IN

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