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Evince Development - Manager - Marketing & Branding

Evince Development - Manager - Marketing & Branding

Evince Development Pvt LtdAhmedabad, India
30+ days ago
Job description

Manager - Marketing & Branding

Role Summary :

  • We are seeking a dynamic and data-driven Marketing & Branding Manager who will be responsible for building and executing marketing strategies, positioning the brand, driving demand generation, and optimizing paid campaigns across Google, LinkedIn, and Instagram.
  • The ideal candidate should have expertise in psychology-based marketing, storytelling, content creation, and full-funnel digital advertising.
  • The role demands a strategic thinker with hands-on execution skills in Google Ads, LinkedIn Ads, and Meta Ads (Facebook & Instagram), along with a strong grasp of content marketing and branding for an IT services business.

Key Responsibilities :

Marketing Strategy & Demand Generation :

  • Develop and execute a comprehensive marketing strategy tailored for IT services, ensuring a strong digital presence.
  • Design account-based marketing (ABM) and demand-generation campaigns targeting mid-size and enterprise clients.
  • Build integrated marketing campaigns that align content, social media, SEO, and paid ads for optimal results.

    • Psychology-Based & Storytelling Marketing :

  • Leverage psychology-driven marketing techniques to influence buyer decisions and enhance conversions.
  • Develop compelling brand storytelling campaigns that humanize the company and differentiate it from competitors.
  • Craft persona-based content strategies to address the needs of C-level executives, IT decision-makers, and developers.

    • Branding & Positioning :

  • Define and execute a brand positioning strategy that ensures a consistent and impactful market presence.
  • Strengthen the company's employer branding to attract top talent and establish thought leadership.
  • Oversee the creation of high-quality visual & video content including EGC to engage audiences and increase brand recall.

    • Paid Advertising & Performance Marketing :

  • Strategically allocate and manage a $100,000+ ad budget across multiple channels.
  • Optimize ad creatives, targeting, and bidding strategies for lead generation and conversion growth.
  • Conduct A / B testing to improve ad performance and ROI.

    • Google, LinkedIn, & Instagram Advertising :

  • Plan and execute high-converting Google Ads campaigns with a focus on cost-effective and relevant keyword selection.
  • Optimize LinkedIn Ads for B2B lead generation, including sponsored content, InMail, and retargeting strategies.
  • Manage Instagram & Meta Ads to improve engagement, visibility, and brand reach.

    • Content & Social Media Strategy :

  • Develop and manage a content calendar with engaging blogs, case studies, videos, and infographics.
  • Utilize SEO and content marketing to improve organic reach and inbound lead generation.
  • Create video marketing strategies that resonate with IT and tech decision-makers.

    • Marketing Automation & CRM Integration :

  • Implement and manage AI & marketing automation tools for lead nurturing and customer engagement.
  • Integrate marketing campaigns with CRM systems to track and analyze customer interactions.

    • Data Analytics & Performance Optimization :

  • Use data-driven insights to optimize campaigns, improve conversion rates, & reduce cost-per-lead (CPL).
  • Generate detailed reports and dashboards to measure KPIs, ROI, and campaign success 5+ years of relevant experience in marketing, branding, and digital advertising, preferably in an IT services or B2B environment.
  • Expertise in Google Ads, LinkedIn Ads, Instagram / Facebook Ads, and remarketing strategies.
  • Strong strategic thinking with a deep understanding of buyer psychology and digital behavior.
  • Experience with marketing automation tools (HubSpot, Marketo, Pardot, etc) and CRM integration.
  • Excellent storytelling and content creation skills.
  • Ability to craft high-converting landing pages and ad creatives.
  • Hands-on experience with SEO, website analytics, and conversion rate optimization (CRO).
  • Strong analytical mindset, with proficiency in tools like Google Analytics, SEMrush, Ahrefs, and LinkedIn Campaign Manager.
  • Knowledge of ABM (Account-Based Marketing) and B2B demand generation strategies.
  • Exceptional project management and cross-functional collaboration skills.
  • Strong written and verbal communication skills.

    • Preferred (Nice to Have) :

  • Experience in growth hacking strategies for fast-paced environments.
  • Familiarity with AI-driven marketing tools, social media algorithm and automation.
  • Background in psychology-based marketing or neuromarketing.
  • Proven track record of scaling brands and driving revenue growth.

    • Why Join Us?

  • Work with a dynamic and growing IT company that values innovation and creativity.
  • Opportunity to build and lead marketing strategies that directly impact the company's growth.
  • Competitive salary and performance-based bonuses.
  • Remote work flexibility with opportunities to travel for industry events.
  • Access to cutting-edge marketing tools and technologies.
  • Be part of a collaborative and forward-thinking team.

    • How to Apply & Process?

  • We have a detailed screening process, so please be patient and answer accurately.

    • Process :

  • The Founder personally reviews applications and conducts the first round in EST time zone.
  • This is followed by a Technical Round and HR finalization

    • (ref : iimjobs.com)

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