Programmatic Lead

Company Description

Responsive Media Tech Services operates as a comprehensive digital media service provider specializing in various domains, including Digital Marketing, Ad Operations, Web Design and development, Creative Services, Ad Server Migration, Rich Media, Ad Creative, Reporting and data Analytics, Digital Marketing, Email Production and Deployment, Email Creative, and Mobile Application Development for devices like iPhone, iPad, and Android. Our partnerships extend to online publishers, ad networks, agencies, web marketing, and web design and development companies.

Our dedicated teams provide services around the clock and are equipped to offer on-site support to our global clientele. We take pride in delivering excellent service, maintaining superior quality, ensuring rapid turnaround times, and displaying a willingness to go above and beyond contractual obligations to guarantee efficient services. Our operational hub is located in Bangalore, India, and we have a strong global presence, with offices in New York (USA), London (UK), and Sydney (Australia).

Role Summary

We are seeking a detail-oriented and results-driven Programmatic Lead with hands-on expertise in TTD, DV360, MediaMath or StackAdapt DSP. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on programmatic advertising campaigns. You will work closely with internal teams and clients to deliver data-driven insights and ensure campaigns meet performance objectives across display, video, native and more.

Key Responsibilities

• Manage end-to-end campaign execution of full funnel programmatic campaigns on DSPs (from Media planning to setup, targeting, pacing to reporting, optimization and Troubleshooting).
• Collaborate with end clients, account managers, and creative teams to align campaign strategies with client goals.
• Monitor campaign delivery and performance daily, implementing optimizations to maximize ROI.
• Utilize first-party and third-party data segments for precise audience targeting.
• Troubleshoot full funnel programmatic campaigns issues, including discrepancies, tracking, and creative approvals.
• Generate insightful reports, analyzing KPIs such as CTR, CPA, CPC, CPM, and ROAS, and provide recommendations for future campaigns.
• Stay updated on programmatic trends, privacy regulations, and emerging ad tech capabilities.
• Support in developing testing frameworks (A / B, multivariate, creative testing, audience segmentation).
• Ensure campaigns adhere to brand safety, viewability, and fraud prevention standards.
• Hands-on experience in implementing tags, tracking events, and setting up conversion goals using Google Tag Manager (GTM) (Will be an added advantage)

Requirement