Web Developer

P0 defects <

• 2 per release;

Sev-1 time-to-fix <

• 24h.Accessibility : WCAG 2.1 AA on primary flows;
• zero critical a11y violations in monthly audits.Responsibilities (deeper cut)Build in Framer : Own architecture, routing, breakpoints, variables / tokens, variants, motion / interaction.Design system for web : Scalable components (nav, hero, cards, tables, tabs, forms, modals) with docs;
• Figma ↔ Framer parity.CMS & models : Collections for Industries, Solutions, Evidence Packs, Resources / Blog, Webinars;
• fields for SEO / meta, OG / Twitter, schema, hreflang.Landing pages & calculators : High-tempo lane / offer pages;
• embed light calculatorsor checklists via custom React components.Integrations : HubSpot forms / gating, progressive profiling;
• Calendly;
• GA4 / GTMwith clean UTM governance;
• LinkedIn pixel / retargeting.CRO & experiments : Plan / run A / B tests (copy, layout, forms, CTAs);
• analyze and iterate.Technical SEO : Sitemaps / robots, canonicals, hreflang, internal links, redirects;
• lazy-loading;
• image optimization (WebP / AVIF);
• structured data.Performance & quality : Optimize assets, fonts, scripts;
• skeleton / optimistic states;
• monitoring and visual regression checks.Ops : Publishing cadence, release notes, backlog triage;
• PMM / Growth coordination;
• page / component inventory.30 / 60 / 90-day plan0–30 daysShip a site audit (performance, a11y, SEO, analytics) and propose IA.Scaffold Framer project : tokens, grid, breakpoints, base components;
• connect HubSpot, GA4 / GTM, GSC, Calendly.Launch Industries & Evidence Pack base templates;
• publish two lane pages+ one gated sample packet.31–60 daysShip 3–5 high-intent pages (lane deep dives, Solutions, Why Certivo) and two CRO tests;
• implement schema acrosseligible pages.Achieve ≥85% CWV pass;
• lift demo / sample CVR ≥20% on target pages.Stand up CMS for Resources / Blog and Webinars;
• publish two guides + one webinar landing & recap.61–90 daysExtend library (form wizard, comparison table, pricing explainer);
• ship localization foundations (hreflang, copy externalization).Hit ≥90% CWV pass and +25–40% CVR on owned pages;
• deliver 10–15 releasesfor the quarter.Present QBR : performance / CVR / SEO deltas, test learnings, next-quarter roadmap.What great looks like (KPIs)CWV : ≥90% pass;
• LCP ≤ 2.5s;
• INP ≤200ms on mobile for key pages.Growth : Demo / sample CVR +25–40%;
• form completion +20%.SEO : Non-brand organic +30% QoQ on Industry / Solution pages.Velocity : 10–15 releases / quarter;

Sev-1 time-to-fix <

• 24h.Accessibility : AA compliance;
• zero critical violations.QualificationsMust-have3–6+ years building B2B SaaS marketing sites;
• deep Framer experience(share live examples).Working React / TypeScript for custom code components in Framer.Strong technical SEO, Core Web Vitals, and WCAG 2.1 AA awareness.Hands-on with HubSpot, GA4 / GTM, GSC, Calendly, and pixel / tag hygiene;
• can define analytics events and dashboards.Proven CRO chops : A / B testing, UX copy, form optimization;
• data-driven iteration.Nice-to-haveExperience in regulated / industrial markets;
• familiarity with packettypes (Listings, Substances, EPD / EN 15804, NSF 61 / 372).Webflow experience;
• ability to migrate patterns to Framer.Visual / motion sensibility;
• Lottie / AE basics;
• SVG / Illustrator skills.Light scripting for content ops (CSV / JSON transforms) and image pipelines.Tools we useFramer + CMS, Figma, GA4 / GTM, Google Search Console, HubSpot, Calendly, Ahrefs / Semrush, Screaming Frog, Hotjar / Clarity, Loom, Notion / Airtable.How we workFast iterations, visible metrics, tight PMM / Design / Engineering collaboration. Source-controlled tokens / components where practical;
• release changelogs. Bias toward clarity, speed, and measurable outcomes.Interview processPortfolio conversation (45 min) : two case studies + one live Framer build.Framer exercise (90-min, take-home or live) : design & build a one-page concept with interaction logic.Growth review (60-min) : optimization & iteration walkthrough with Organic Growth.Panel (60-min) : Head of Design, Director of PMM & Growth, Engineering;

collaborative review.References.Compensation & progressionCompetitive base + variable (aligned to CVR lifts, CWV, release velocity, SEO / technical health). Equity appropriate for an early team member. Growth path to Web Experience Lead.ApplyEmail careers@certivo.com with : Portfolio link highlighting Framer builds and conversion-focused storytelling, plus resume.A short note on how you’d improve Certivo website in 60 daysSubject : Framer Designer — Brand + Growth