Digital Brand Specialist

Company Overview

Sneakinn Laundry, founded in 2020, specializes in delivering premium cleaning, protection, and restoration services for sneakers, footwear, handbags, luxury accessories, and garments. Our skilled technicians and cutting-edge facility ensure each item receives the utmost care.

With physical stores in New Delhi, Mumbai, and Gurgaon, a centralized workshop in Delhi, and a growing team of 100+ members, Sneakinn is committed to providing seamless customer experiences.

Recently featured on Shark Tank India, Sneakinn has gained national recognition for its innovation and commitment to high-quality care. Learn more at www.Sneakinn.In and follow us on Instagram at @sneakinn_laundry.

Salary : - upto 40k

Responsibilities

• Social Media Strategy :

Develop and execute comprehensive social media strategies to achieve growth, engagement, and brand-building objectives for both service and D2C verticals.

o Oversee marketing campaigns for the service business, encompassing fashion accessories, clothing (shoes, bags), and Sneakinn Home (cleaning and restoration of high-end upholstery / furniture).

o Plan and implement social media campaigns to promote direct-to-consumer (D2C) offerings.

Manage the in-house photography and editing team to produce engaging content, including photos, videos, BTS clips, and reels for platforms like Instagram, Facebook, YouTube, LinkedIn, and X (formerly Twitter).

Lead and mentor the social media team, setting clear goals, ensuring deadlines are met, and cultivating an environment of continuous creativity and growth.

o Conceptualize innovative campaigns that enhance brand visibility and drive audience engagement.

o Oversee the end-to-end rollout of campaigns across all social channels. o Influencer Campaign management.

Maintain a dynamic social media calendar to ensure timely, consistent, and relevant content across all platforms.

Actively engage with the online community by responding to comments, DMs, and inquiries, fostering loyalty and trust among followers.

Monitor and analyze social media metrics to evaluate campaign success, identify trends, and refine strategies for continuous improvement.

Represent the brand in videos or live sessions to connect with the audience and build a relatable brand personality.

Stay current with the latest trends in fashion, luxury, sneakers, and the hype market to craft timely, relevant social media content.

Coordinate marketing initiatives, creative direction, and content creation for ecommerce platforms (Zepto, Amazon, Blinkit, Swiggy Instamart), ensuring brand consistency and quality.

Work closely with marketing, operations, and customer support teams to align social media efforts with overall business objectives.

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Requirements

4–6 years of experience in social media management, particularly in the fashion, luxury, or lifestyle sectors.

Bachelor’s degree in Marketing, Communications, or a related field.

o In-depth understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn, X) and their algorithms.

o Proficiency with social media scheduling, analytics, and campaign management tools.

o Familiarity with photography, videography, and editing workflows. o Ability to interpret analytics and translate them into actionable insights.

o Outstanding written and verbal communication abilities.

o Strong organizational skills and attention to detail.

o Confidence in front of the camera for live sessions or recorded content.

o Creative flair for storytelling and campaign ideation.

o Genuine passion for sneakers, luxury fashion, and the hype market.

o A proactive mindset, capable of problem-solving and agile collaboration.

o Willingness to stay updated on industry innovations.

o Comfort working in a fast-paced environment while maintaining brand standards.