Social Media Marketing Specialist

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, Pinterest, YouTube, Twitter, etc.).
• Create engaging content (posts, reels, stories, videos, graphics) aligned with brand voice.
• Plan and execute monthly social media calendars and campaigns.
• Monitor, analyze, and report on performance metrics (engagement, reach, leads, conversions).
• Stay updated with industry trends, competitor activity, and platform updates.
• Collaborate with design, content, and marketing teams to maintain brand consistency.
• Run and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Engage with followers, respond to queries, and manage community interactions.
• Identify opportunities for influencer partnerships and collaborations.

Requirements

Preferred Skills