Creative Director - Branding

Job Title : Creative Director – Branding

Role Overview :

We are seeking an innovative and strategic Creative Director to lead branding, design, and creative communications for our hospital. The role requires a visionary professional with core expertise in healthcare branding , capable of translating the hospital’s mission and values into impactful brand identity, patient-centered communication, and market positioning.

Key Responsibilities :

• Brand Strategy & Identity
• Develop, refine, and strengthen the hospital’s brand identity across all platforms.
• Ensure consistency of messaging, tone, and design in alignment with the hospital’s vision and values.
• Build and manage brand guidelines for internal and external stakeholders.
• Creative Leadership
• Lead creative campaigns across digital, print, outdoor, and in-hospital branding.
• Collaborate with clinical and non-clinical teams to deliver patient-centric brand messaging.
• Drive innovation in hospital branding through storytelling, visual identity, and experience design.
• Marketing & Communication Support
• Partner with Marketing, PR, and Digital teams to conceptualize campaigns for patient engagement, service lines, and hospital reputation management.
• Oversee design, advertising, and content development to ensure creative excellence.
• Hospital Environment Branding
• Create patient-friendly branding within hospital premises (wayfinding, signage, wellness messaging).
• Ensure all in-hospital branding fosters trust, care, and professional credibility.
• Team & Vendor Management
• Manage internal creative team and external design / advertising agencies.
• Ensure timely execution of campaigns with measurable impact.

Core Knowledge & Skills Required :

Qualifications :

Key Competencies :