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Marketing Head:(Loyalty & Rewards)
Marketing Head:(Loyalty & Rewards)Profile HR Consultants Pvt Ltd. • Coimbatore, IN
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Marketing Head : (Loyalty & Rewards)

Marketing Head : (Loyalty & Rewards)

Profile HR Consultants Pvt Ltd. • Coimbatore, IN
1 day ago
Job description

CLIENT : Leading Rewards ,Loyalty programs and Gifting co. specializing in Digital Payments, Instant Rewards, and Gift Vouchers / Coupons looking for an able Marketing Head for growth marketing & digital transformation.

Key responsibilities :

  • Drove full-funnel marketing transformation by building an integrated content ecosystem across POEM (Paid,Owned, Earned Media), directly contributing to accelerated enrolments and brand visibility
  • Lead and optimize digital marketing and performance marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and to enhance portfolio quality & increase memberships and spends.
  • Digitally target merchants and affiliates - GO-MMT, Indigo, etc & PGs- PayU, Easebuzz, etc to drive activation spends through high impact campaigns and full funnel digital marketing engagement.

Incumbent Profile :

  • Core proficiency in 360° marketing - a blend of traditional marketing, new media, experiential engagement, digital transformation, customer acquisition, and strategic partnerships
  • Delivered measurable impact through customer-centric vision and data-driven storytelling for target audiences by studying industry trends and Consumer Insights.
  • Exposure of Indian market and consumer landscape with at least 5 years in a leadership role.
  • Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals.

    • Annual Compensation : 70-80 LPA

    Queries : -

    Anoop Sinha, Director- PROFILE HR CONSULTANTS PVT LTD

    Cell-9773520069

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    Marketing • Coimbatore, IN

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