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Social Media & ORM Specialist

Social Media & ORM Specialist

Cox & KingsSaket, Delhi, India
6 hours ago
Job description

Role Overview :

We are looking for a creative and proactive Social Media & ORM Specialist to manage our

brand’s online presence, engage audiences, and protect brand reputation across digital

platforms. The role involves creating & managing engaging content, driving social campaigns,

monitoring conversations, and handling customer feedback to ensure a positive brand

image.

Key Responsibilities

Social Media Management

  • Develop and implement a comprehensive social media strategy across platforms

(Facebook, Instagram, Twitter / X, LinkedIn, YouTube, etc.).

  • Plan, create, and schedule engaging content (posts, stories, reels, videos,

    • infographics, etc.).

  • Run paid social campaigns to drive engagement, leads, and brand awareness.
  • Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare

    • performance reports.

  • Collaborate with design, content, and marketing teams & Agency to ensure brand

    • consistency.

    Online Reputation Management (ORM)

  • Monitor online mentions, reviews, and customer conversations across social media,

    • review sites, forums, and blogs.

  • Respond to customer queries, complaints, and feedback in a timely and professional

    • manner.

  • Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot,

    • MouthShut, etc.

  • Escalate critical feedback / issues to relevant teams and ensure closure.
  • Implement proactive ORM strategies to maintain a positive brand perception.
  • Track sentiment analysis and share insights for brand improvement.

    • Requirements

  • Bachelor’s degree in Marketing, Communications, PR, or related field.
  • 5-7 years of experience in Social Media Management and / or ORM.
  • Strong knowledge of social platforms, tools and ORM dashboards.
  • Excellent communication skills with the ability to handle sensitive conversations.
  • Creative mindset with an eye for storytelling, trends, and audience engagement.
  • Analytical skills to measure performance and optimize campaigns.
  • Crisis management experience is a plus.

    • Nice-to-Have

  • Experience in influencer marketing or community management.
  • Exposure to social listening tools
  • Basic knowledge of SEO, content marketing, or paid media.
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    Social Media Specialist • Saket, Delhi, India