Only candidates with experience in skincare applications will be shortlisted.
Job Title : Brand Manager
Location : Andheri (E)
Company Description :
LuxaDerme is a premium Korean skincare company located in Mumbai. We specialize in clean and clinically proven formulas, with over 90% naturally derived ingredients. Our products are EWG compliant, using green grade ingredients, and we are PETA certified vegan. Additionally, LuxaDerme is a plastic negative company and committed to donating 1% of our profits to the planet.
Key Responsibilities :
Brand Strategy & Positioning :
- Develop and implement a comprehensive brand strategy that aligns with global brand guidelines while adapting to the unique needs of the Indian market.
- Define the brand positioning, unique value propositions (UVP), and key messaging for premium skincare products.
- Conduct market research, consumer insights, and competitive analysis to understand trends, preferences, and emerging opportunities.
Product Portfolio Management :
Manage the brand's product portfolio, ensuring alignment with market demand and company objectives.Oversee new product launches, ensuring proper positioning, go-to-market strategies, and marketing plans.Monitor product performance, sales data, and customer feedback to optimize product offerings and customer satisfaction.Campaign Management :
Plan, develop, and execute integrated marketing campaigns to build brand awareness and drive sales across multiple channels (e-commerce, retail, social media, influencers, etc.).Work with creative teams to develop impactful visuals, content, and communications for campaigns.Manage influencer marketing programs, ensuring that brand collaborations align with brand values and target audience.Digital & Social Media Marketing :
Oversee social media marketing strategy across platforms (Instagram, Facebook, YouTube, etc.) to enhance brand visibility and engagement.Collaborate with digital marketing teams to optimize paid campaigns, including Google Ads, Amazon Ads, and social media ad spends.Drive e-commerce sales growth by optimizing the brand's presence on key online platforms like Nykaa, Amazon, and Flipkart.Brand Partnerships & Public Relations :
Build and maintain strategic relationships with key stakeholders, including influencers, celebrities, and beauty professionals.Manage public relations and media outreach to increase brand recognition and credibility in the Indian market.Drive collaborations with premium retail partners and beauty salons to increase brand presence in offline channels.Market Insights & Analytics :
Monitor and analyze market trends, consumer behavior, competitor activities, and industry developments to drive brand strategy and decision-making.Track and report on key performance indicators (KPIs) such as brand awareness, customer loyalty, and sales growth.Qualifications & Requirements :
Experience :
Minimum 7+ years of experience in brand management, preferably in the beauty, skincare, or FMCG sectors.Proven experience in managing premium or luxury brands, with a deep understanding of the Indian skincare market.Strong track record of successful digital marketing campaigns, influencer collaborations, and e-commerce growth.Education :
Bachelor&aposs degree in Marketing, Business, or a related field. MBA or equivalent is a plus.Skills & Competencies :
Strong understanding of the Indian beauty and skincare landscape, consumer behavior, and trends.Excellent project management, organizational, and multitasking skills.Strong creative mindset, with the ability to develop innovative ideas that resonate with target consumers.Data-driven approach to decision-making with the ability to interpret and act on marketing analytics.Proficient in digital marketing tools, social media platforms, e-commerce, and content management systems.Strong communication, presentation, and interpersonal skills.Show more
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Skills Required
Market Research, Social Media Marketing, Public Relations, Digital Marketing, Campaign Management, Brand Strategy, e-commerce, Analytics
