Zycus - Customer Advocacy & Growth Marketing Lead - B2B SaaS

Zycus is looking for a dynamic Customer Marketing Leader to own and scale our global customer engagement, advocacy, and growth programs. This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving cross-sell and up-sell campaigns that contribute directly to revenue. If you have deep experience in customer marketing within B2B SaaS and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.

Key Responsibilities :

1. Customer Engagement & Advocacy

• Design and implement customer engagement programs to build loyalty and strengthen relationships.
• Lead customer advocacy initiatives such as reference programs, G2 / Capterra reviews, and testimonials.
• Drive creation of customer success stories, case studies, and PR features to showcase value.

2. Cross-Sell & Up-Sell Campaigns

3. Milestone Celebrations (Go-Live & Go-Value)

4. Customer Events & Thought Leadership

5. Customer Referenceability

6. Analytics & Reporting

Skills And Expertise

1. 10-12 years of experience in Customer Marketing / Customer Advocacy / Customer Engagement, preferably in B2B SaaS or Enterprise Tech.

2. Proven success in designing and executing customer marketing programs at scale.

3. Strong storytelling and content creation skills for impactful customer case studies.

4. Excellent communication and CXO-level relationship management skills.

5. Experience with CRM tools, marketing automation, and data analytics.

Preferred Attributes

1. Hands-on experience with customer reference programs.

2. Exposure to customer-centric events and advocacy platforms.

3. Knowledge of the Source-to-Pay or Procurement domain (preferred, not mandatory).

What's in it for you?

Why Zycus?

1. Industry Leadership : Work with a global leader in AI-powered procurement software.

2. Innovation-Driven Culture : Be part of a fast-paced, collaborative, and creative marketing team.

3. Impactful Role : Shape Zycus' customer marketing strategy and directly influence growth.

4. Competitive Rewards : Competitive salary, performance bonuses, health & retirement benefits.

5. Career Development : Access to global exposure, training programs, and growth opportunities.

(ref : iimjobs.com)