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Neighbourhood Marketing

Neighbourhood Marketing

ConfidentialBengaluru / Bangalore, India
8 days ago
Job description

Community Engagement & Outreach

  • Develop and implement neighborhood-level marketing strategies to promote hospital services.
  • Build relationships with local influencers, resident welfare associations (RWAs), schools, gyms, corporates, and community leaders.
  • Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces.
  • Identify and leverage local festivals, fairs, and cultural events for brand visibility.

Partnerships & Networking

  • Collaborate with pharmacies, clinics, gyms, and wellness centers for referral programs.
  • Forge partnerships with local businesses and organizations to create cross-promotional opportunities.
  • Maintain strong connections with RWAs and corporates for recurring health check-up tie-ups.

    • Brand Visibility & Marketing Collateral

  • Ensure branding presence in neighborhood hotspots (clinics, diagnostic centers, schools, retail outlets).
  • Distribute marketing material (brochures, standees, banners) in high-traffic areas.
  • Coordinate with the central marketing team for campaigns and creatives tailored to local needs.

    • Events & Activations

  • Organize small-scale health talks, screenings, and awareness drives.
  • Support hospital-organized mega events by mobilizing local participation.
  • Measure the success of activations through footfall, inquiries, and conversions.

    • Digital & Feedback Loop

  • Support local-level digital campaigns (WhatsApp groups, community forums, local influencers).
  • Collect community feedback to refine marketing strategies.
  • Track and report leads generated through neighborhood activities and ensure follow-up with the hospital's front office / CRM team.

    • Qualifications

    Science Graduate with MBA in Marketing or Hospital Administration

    Must have skills

  • Networking skill
  • Communication Skill
  • Interpersonal Skill
  • Negotiation Skill
  • Event Management Skill
  • Event Planning & Execution
  • Community Engagement
  • Healthcare / Service Marketing Knowledge
  • Local Market Understanding
  • Goal Orientation
  • Execution Agility
  • Basic Digital Marketing Exposure
  • Collaboration & Internal Coordination

    • Skills Required

    community engagement, Interpersonal Skill, Communication Skill, Negotiation Skill

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