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Chief Marketing Officer (CMO)
Chatha Foods LimitedTiruppur, IN15 hours ago
Job descriptionDefine the brand architecture (corporate, sub-brands, etc). Drive consumer insights, category research, and positioning for both domestic and export Build brand equity through design, storytelling, and digital engagement. Partner with R&D and Operations to define go-to-market strategy for new launches Lead product pricing, packaging, and channel differentiation (QSR, HoReCa, modern trade, Manage packaging artwork, KLD development, and compliance with FSSAI and export Collaborate with Sales Heads (Domestic & Export) to drive trade marketing programs and Build distributor engagement programs, POS visibility, and B2B campaign support. Implement category growth strategies for key accounts Develop a strong digital and content marketing strategy — website, social media, influencer Oversee corporate communication, press releases, investor-facing branding (post BSE Strengthen employer branding and CSR-related visibility. Define marketing KPIs and ROI measurement frameworks. Lead market intelligence and competitor benchmarking. Present monthly performance dashboards to the leadership team. MBA in Marketing / Brand Management from a Tier 1 or 2 institute. 15+ years of marketing leadership experience in FMCG / Food Manufacturing / QSR / Frozen Proven track record in brand building, new product launches, and digital-led marketing. Strong commercial acumen and experience working cross-functionally with sales, R&D, and Strategic and creative thinker with strong commercial orientation. Excellent leadership and communication skills. Data-driven and digitally savvy Proven ability to manage agencies, design partners, and internal creative teams Passion for food innovation and consumer engagement Brand Performance : Awareness, market share growth, brand equity score. Portfolio Launches : On-time GTM execution, sales target achievement post-launch Digital Marketing ROI : CAC (Customer Acquisition Cost), engagement rate, lead conversion, Channel Impact : Sales uplift through trade programs, distributor satisfaction. Base Salary : TBD Variable Pay : 10–20% (based on KPIs and profitability) Benefits : Car / allowance, relocation support Long-Term Incentive : Performance-linked profit share Lead one of India’s most integrated RTC / RTE manufacturing plants Drive efficiency, innovation, and profitability Be part of a progressive, professionally managed, BSE-listed organization
Company : Chatha Foods Limited
Location : Corporate Office (Mohali, Punjab)
Reports To : Managing Director
Direct relation : Brand Design Teams (Agency), Product Management (R&D), Digital Marketing,
Consumer Insights (NSMs)
1. About Chatha Foods
Chatha Foods Ltd. is a leading BSE-listed food manufacturing company with over two decades of
expertise in developing and producing value-added food solutions for both domestic and
international markets. The company operates multiple state-of-the-art facilities, specializing in
ready-to-cook (RTC) and ready-to-eat (RTE) products across chicken and vegetarian categories.
With a strong foundation in food technology, innovation, and quality systems, Chatha Foods
partners with major QSR chains, retail brands, and export customers. Its new fully automatic Veg
Unit marks a strategic expansion into flatbreads, RTE rice, gravies, sauces, and frozen snacks,
reinforcing the brand’s commitment to innovation, automation, and consumer-focused product
development
2. Role Overview
The Chief Marketing Officer (CMO) will lead the marketing and brand strategy for Chatha Foods
portfolio. This includes B2B, private label, institutional, retail, and export markets, with a strong
focus on brand creation, portfolio premiumization, and digital presence. The CMO will be
responsible for positioning Chatha Foods as a trusted and innovative food manufacturing brand
across India and international markets.
3. Key Responsibilities
A. Strategic Brand Leadership
- Develop and execute a unified marketing strategy across RTC, RTE, Frozen Chicken and Veg
product categories.
markets
B. Product & Portfolio Management
export).
norms.
C. Sales & Channel Enablement
channel activations.
D. Digital, Communication & PR
collaborations, and performance marketing.
listing).
E. Analytics & ROI
4. Qualifications & Experience
Foods sectors.
operations teams
5. Key Competencies
6. KPIs / Success Metrics
social reach.
7. Compensation Range
8. Why Join Us
Apply Now : paramjit_chatha@cfpl.net.in / june_swer@cfpl.net.in
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Chief Marketing Officer • Tiruppur, IN
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