Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns
Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations
Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
Implement and analyze A / B tests for creatives, landing pages, and audience segments
Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
Own attribution modeling and reporting using tools.
Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.
Requirements
3-5 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery
Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders
Proven track record managing significant budgets and delivering scalable, ROI-positive growth
Ability to make data-driven decisions in a real-time, performance-heavy environment
Strong creative judgment and ability to guide high-performing ad creatives.
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Performance Marketing • Amritsar, Republic Of India, IN
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