Performance Marketing (Marketplace)

Company DescriptionVynce Digital Pvt. Ltd. specializes in helping businesses establish and grow their digital presence with tailored, end-to-end solutions. From building responsive, modern websites to running impactful advertising campaigns and providing secure hosting services, we align strategy, creativity, and technology to deliver measurable results. Our mission is to make digital growth accessible by designing engaging websites, managing data-driven ad campaigns, and focusing on transparency and performance. We value long-term partnerships, prioritizing quality and client confidence to help brands thrive in a competitive digital landscape.Location : Remote (Full-time)Need to work 48 hours / week Salary : ₹25,000 – ₹45,000 (Fixed) Bonus : Performance-based (for campaign ROI, conversions, and client success)Role OverviewWe’re hiring a Growth & Performance Marketing Specialist who will own the growth function end-to-end — from acquisition (SEO, Paid Ads) to activation (landing pages, funnels, CRO) to retention (reporting, client success).This is not a “run ads only” role. We’re looking for someone who truly understands how traffic → lead → MQL → customer → repeat works — and can optimize every stage.You’ll work directly with the Founder / Manager to shape campaign strategy, offer positioning, funnel design, analytics, and client reporting. What You Will Do1. SEO & Organic GrowthBuild and execute full-funnel SEO strategies — technical, on-page, and off-page.Conduct keyword research, content gap analysis, and competitor audits to find new ranking opportunities.Optimize titles, meta tags, internal linking, and site architecture for crawlability and ranking.Collaborate with content / design teams to create SEO-led landing pages and blogs that actually convert.Track performance via GA4, Google Search Console, Ahrefs, SEMrush and drive monthly improvements.Stay proactive about algorithm updates, Core Web Vitals, and traffic changes — and act fast.2. Performance Marketing (PPC / Paid Social / B2B Ads)Plan, launch, and manage high-ROI campaigns on : Google Ads (Search, Performance Max, Display, Remarketing)Meta Ads (Facebook, Instagram)LinkedIn Ads (B2B lead generation)Set up proper conversion tracking, pixels, and GTM events.Define campaign goals — leads, sales, booked calls, form fills, or eCom purchases.Continuously A / B test ad copies, creatives, landing pages, and audiences.Monitor and improve CAC, CPA, CPL, ROAS, frequency, CTR.Allocate and optimize budgets weekly / monthly for maximum efficiency.Build retargeting and lookalike audiences to deepen funnel performance.3. Growth Strategy & Funnel ManagementDesign multi-touchpoint lead generation funnels (ad → landing page → email / WhatsApp → sales call).Implement CRO tactics — heatmaps, form optimization, headline testing, social proof, urgency triggers.Collaborate with tech / content teams to build landing pages on Webflow, WordPress, or no-code tools.Set up nurture sequences for leads that don’t convert immediately.Identify quick wins for scaling : new geos, offer angles, audience segments, remarketing layers.Contribute to internal growth playbooks, SOPs, and offer packaging to acquire more clients.4. Client Management, Reporting & RetentionAct as the primary marketing POC for assigned clients.Conduct weekly / bi-weekly performance calls : what worked, what didn’t, and what’s next.Create and present detailed campaign performance reports (traffic, leads, CPL, ROAS, MQLs).Educate clients on strategic decisions — brand vs. demand, TOFU vs. BOFU, retargeting logic.Identify upsell / cross-sell opportunities (e.G., SEO + Ads, Funnels + Ads, Content + Performance).Work internally with design, dev, and content teams to ensure timely execution.5. Analytics, Dashboards & DocumentationBuild and maintain dashboards in GA4, Looker Studio, or Sheets.Track key metrics : traffic, source / medium performance, leads, conversion rate, CPL, retention, ROI.Deliver monthly growth reports with insights and action items (not just screenshots).Maintain campaign documentation, learnings, and audience data for future optimization. You’ll Be a Great Fit If YouHave 4+ years of hands-on experience in SEO, Paid Ads, and Growth (agency or startup).Are fluent in tools like : Google Ads, Meta Ads Manager, LinkedIn Campaign ManagerGA4, Google Tag Manager, Search ConsoleAhrefs / SEMrush / SimilarWebUnderstand sales funnels, CAC / LTV, and customer journeys.Can confidently explain why CPL increased or why a TOFU campaign is needed.Can handle multiple accounts and prioritize for maximum ROI.Are self-driven, fast-moving, and experiment-focused — you prefer testing over waiting for “perfect conditions.” Experience with B2B lead gen, SaaS, international markets, or landing page tools.How to ApplySend us : Your ResumeYour PortfolioLinks to campaigns / case studies / dashboards (if available)A short note about your best-performing campaign and why it worked Email : faisalshah@vyncedigital.commake sure to apply via Linkedin and then send us the email which is mentioned above! What Success Looks Like Organic traffic growth across client accounts.Paid campaigns achieving healthy CPA and ROAS targets.1–2 high-converting funnels live and optimized.Clients receiving clear monthly reports + next steps.New growth ideas added to the Vynce Digital playbook.Internal SOPs / processes created for repeatable performance.What We OfferCore team position in a fast-growing performance agency.Direct access to founder-level strategy and decision-making.Hands-on work with real budgets, real clients, and real impact.Freedom to propose, test, and scale your own ideas.Exposure to international brands across diverse industries.Clear career path → Performance Lead → Head of Growth → Marketing Director.A culture that values execution, creativity, and results — not politics.