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Digital Media Strategist
beBeeDigitalKochi, Kerala, India1 day ago
Job description6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing 6-figure monthly budgets Proven success scaling and optimizing campaigns in Google Ads, Meta Ads, TikTok Ads, and emerging platforms Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions Strong command of AI and automation tools (e.g., Performance Max, Meta Advantage+, ChatGPT prompt engineering, creative-ad generators) to speed up analysis, copywriting, forecasting, and reporting Advanced Excel / Google Sheets skills Solid understanding of media attribution models, incrementally testing, and MMM principles Excellent spoken and written English; confident presenting to stakeholders Bachelor's degree in Marketing, Business, Data Analytics, or related field Direct ownership of performance across a varied client roster—tech, eCommerce, real estate, hospitality, finance, and more Exposure to cutting-edge AI and analytics tools A supportive, fast-paced agency culture that values innovation and work-life balance Competitive salary, performance bonus, and clear progression path
Job Title : Digital Media Strategist
We are seeking a seasoned digital media strategist to join our team. As a key member of our performance marketing team, you will be responsible for developing and executing multi-channel paid media campaigns across various platforms.
Key Responsibilities :
- Develop data-driven media strategies to achieve business objectives
- Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs
- Set up and optimize campaigns using Google Tag Manager (GTM), Google Analytics 4 (GA4), enhanced conversions, and browser / server-side tagging where relevant
- Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features
- Troubleshoot tracking and attribution issues, working with developers and third-party tools
Requirements :
What You'll Gain :
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Digital Media Strategist • Kochi, Kerala, India
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