Partnership Development Lead

About the Company

We’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.

Rusk Studios : Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinemas.

Alright : Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences. Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE

Playground : Founded in 2022, Playground (PG) is category-first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises Game play streams, reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes the biggest influencers / gamers in India as mentors of the team, Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan, etc. Some of the leading sponsors across the seasons have been Coca Cola, Hero Motocorp, iQOO mobiles, KFC, LG, Boat, PUMA, Too Yum, Asus, First Naukri, MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

Why Work with us?

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 5 years and continues the hockey stick as more ambitious minds join us.

If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wants to create your own path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you

Roles & Responsibilities

We’re in the business of selling scripted and curated content, and we’d love for you to bring strong storytelling skills—both in crafting compelling narratives and in pitching them effectively to clients.

You’ll be expected to have a strong understanding of the digital ecosystem and branded content, while staying updated on industry analytics and emerging trends.

You will be driving initiatives to maintain a healthy sales pipeline through extensive market coverage and incubating new business development opportunities.

You will focus on maximizing revenue potential with the clients / agencies, leverage relationships to secure market intelligence for the Fiction IP & media monetization across Rusk Platforms

You will be expected to manage all stakeholder relationships end to end with minimum supervision, establishing Rusk as a premium destination for digital spends.

In this role, you will work with the sales strategy team, client team for delivery of your long-term deals.

Operating Q-O-Q to keep revenue achievements in line with revenue targets.

Qualification

4+ years of experience in digital media agency / digital ad sales / consumer internet industry

Preferred Qualification : MBA, preferably from Tier I / Tier II institutes

Preferred Experience : Worked with any of the Top 5 Media Houses in India

Benefits

Unlimited paid leave.

Full health insurance for individuals

Dedicated wellness leaves for female employees.

Be part of a rapidly growing company with a proven track record of 6X growth over the last five years, offering immense opportunities for career advancement.