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Content and social media executive

Content and social media executive

Regatta consultancy servicesMumbai, Maharashtra, India
7 hours ago
Job description

Job Description – Content & Social Media Executive

  • Company :
  • Kashmir Oriental Carpet Enterprises (Carpets of Kashmir)
  • Location :
  • World Trade Center, Cuffe Parade, Mumbai
  • Employment Type :
  • Full-time, In-office
  • Position :
  • Content & Social Media Executive
  • Reporting To :
  • Director

Role Overview

We are seeking a talented and proactive Content & Social Media Executive to manage content creation, social media strategy, influencer engagement, and creative marketing across our three brands : Carpets of Kashmir, Stratum Rugs, and Ishvya. The candidate should bring hands-on execution skills, creativity, ownership mindset, and a keen aesthetic eye for creating photo and video content in-house.

Key Responsibilities

  • Plan and execute engaging social media content calendars across Instagram, Facebook, Pinterest, and LinkedIn.
  • Conduct regular photoshoots and video shoots in our showroom and on-site for Reels and other formats.
  • Write captions and blog content with SEO-friendly language tailored to each platform and brand.
  • Design and publish product catalogs and visual creatives for shawls and rugs.
  • Monitor analytics to continuously improve engagement, reach, and conversions.
  • Coordinate content flow across all three brands – Carpets of Kashmir, Stratum Rugs, and Ishvya.
  • Collaborate with the MIS / Digital Ops Manager for website, e-commerce, and product data alignment.
  • Ensure timely publishing of product launches, announcements, and campaigns.
  • Engage with the social media audience through comments, DMs, and stories.
  • Strategically plan, execute, and monitor Meta Ads (Facebook and Instagram), including ad creatives, audience targeting, A / B testing, performance tracking, and budget optimization.
  • Identify, connect, and collaborate with relevant influencers for content collaborations and promotions.
  • Use AI-driven tools and modern apps to accelerate creative workflows, design generation, captioning, and publishing.

    • Skills & Qualifications

    Proven experience in social media and content creation for lifestyle, fashion, or luxury brands.

    Strong photography, videography, and editing skills using tools like Canva, CapCut, InShot, or Adobe Suite.

  • Knowledge of content trends and emerging formats, especially on Instagram.
  • Basic understanding of SEO, hashtags, keywords, and analytics tools.
  • Creative flair with an eye for styling, visual storytelling, and aesthetics.
  • Comfortable working independently in a high-trust, low-supervision environment.

    • Remuneration

    Salary will be commensurate with skills and experience, ranging from 30,000 to 45,000 per month. Additional incentives may be considered for exceptional creativity, performance, and impact.

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    Social Media Executive • Mumbai, Maharashtra, India