Lead Generation Specialist

Role : Lead Generation Specialist

Background : IT Services / Digital Agency experience preferred

Location : Kolkata (On-site - Only candidates from Kolkata should apply)

Reporting to : Founders and Leadership Team

Experience : 3 to 6 years

Language : Excellent English communication (written and verbal)

Compensation : Up to 30k + On Target Earnings (Based on experience and qualifications)

Timing : UK Shift

Role Overview

We are looking for a performance-driven Lead Generation Specialist who can build predictable pipelines through cold email outreach, marketing campaigns, and lead nurturing systems.

The ideal candidate has hands-on experience generating leads for IT services or digital agencies and is excellent at campaign execution, sequencing, targeting, list building, and funnel tracking.

Key Responsibilities

Lead Generation & Outreach

Execute cold email outreach campaigns end-to-end

Build targeting lists and ICP-based lead databases

Create and optimise multi-step email sequences for conversions

Manage outreach tools and inboxes to ensure high delivery & reply rates

Marketing & Growth Activities

Run Meta Ads and other paid campaigns for lead generation

Lead nurturing through email automation and retargeting funnels

Research industries, ICPs, and competitors to improve targeting

Support the creation of landing pages, lead magnets, and cold assets

CRM & Reporting

Maintain CRM hygiene and lead movement stages

Track campaign metrics - delivery, open, reply, booked calls, conversion

Share weekly dashboards with clear outcomes and learnings

Requirements

3 to 6 years of experience in Lead Generation / B2B Growth

Mandatory experience working with IT Services / Digital Agency / SaaS

Strong knowledge of cold email tools, sequencing, and deliverability

Experience with LinkedIn outreach and database building tools

Comfortable running Meta Ads or similar paid campaigns

Proficient with CRM platforms and marketing automation tools

Basic understanding of sales funnels and appointment-setting metrics

Experience with Upwork or bidding platforms

Desired Attributes

Highly execution-driven - strong follow-up and ownership

Analytical mindset with good experimentation instincts

Detail-oriented - precision in target lists and campaign setup

Organized - can manage multiple campaigns simultaneously

Thrives in a fast-paced, performance-focused environment

Success Metrics

Number of qualified meetings generated monthly

Cost per lead (CPL) / Cost per opportunity (CPO)

Strong conversion from outreach to booked appointments

High email deliverability + reply rates + show-ups

Timely and accurate CRM reporting

Why Join Us?

Work closely with founders and global leadership

Full ownership - lead generation function from the ground up

Direct impact on revenue and growth outcomes

Fast career progression in a high-growth international business

High-performance, collaborative, and learning-centric culture