Performance Marketing & Social Media Manager

Job Title : Performance Marketing & Social Media Manager

Company : Vtalix

Location : Ahmedabad (On-site preferred)

Experience : 2–3 years

Industry : Mental Health & Wellness

About Vtalix

Vtalix is a fast-growing mental health and wellness platform that connects users with certified therapists through audio / video sessions. Our mission is to make emotional well-being accessible, private, and stigma-free. We are building a strong digital presence and looking for a passionate marketer to drive both paid and organic growth.

Role Overview

We are hiring a Performance Marketing & Social Media Manager who can run high-performing Meta & Google Ads and manage Vtalix’s overall brand presence across Instagram, YouTube, and other platforms.

This role is perfect for someone who understands :

Growth marketing

Social media psychology

Viral content patterns

Paid advertising

Branding & storytelling

You’ll work directly with the founder and creative team to scale Vtalix rapidly.

Key Responsibilities :

Performance Marketing (Meta + Google Ads)

Plan, run, and optimise App Install , Lead Gen , Conversion , and Awareness campaigns

Handle Meta Ads Manager (Instagram + Facebook) : audience setups, A / B tests, retargeting

Manage Google Ads : Search, Display, YouTube + Performance Max

Optimise for the lowest CPI, CPL, and CAC

Implement tracking using Meta SDK, Firebase, Google Analytics, UTM, and App Events

Build a monthly paid growth strategy and performance dashboards

Social Media Management (Instagram + YouTube + Reels)

Plan, calendarize, and publish content (Reels, posts, stories, shorts)

Manage the @vtalix and @humhaioffcl Instagram pages

Create viral / relevant content ideas aligned with mental health & wellness

Write captions, hooks, scripts, and trending topics

Manage influencer collaborations & UGC creators

Engage with audience (DMs, comments, replies)

Monitor analytics (reach, engagement, watch time) and optimise content strategy

Creative Collaboration

Work with the design team for thumbnails, creatives, and ad visuals

Brainstorm scripts for reels (problem-based, emotional, relationship-focused, wellness content)

Build a consistent brand identity across all social platforms

Requirements

2–3 years of experience in performance marketing + social media

Strong expertise in running Meta App Install ads (mandatory)

Skilled in Google Ads, retargeting, and conversion optimisation

Experience managing Instagram pages, reels, and content strategies

Knowledge of Canva / basic editing tools

Strong copywriting skills—hooks, captions, ad copy

Understanding of consumer psychology & mental health content tone

Analytical mindset with the ability to read data and adjust strategies

Comfortable working in a fast-paced startup environment

Nice to Have

Experience in wellness / health-tech

Familiarity with influencers, UGC creators, and community building

Basic video editing skills

Ability to work independently with high ownership

What We Offer

Competitive salary + performance bonus

Creative freedom + ownership of brand growth

Work directly with the founder on strategy and execution

Opportunity to scale a fast-growing brand

A young, dynamic, high-performance team

How to Apply

Send your resume + portfolio / ads screenshot links to pranav@vtalix.in

Subject : Performance Marketing & Social Media Manager — Vtalix