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Social Media Content Specialist

Social Media Content Specialist

BaidyanathKolkata, Republic Of India, IN
7 days ago
Job description

Position : Content writer - Digital & Social Media

Department : Marketing / Digital

Location : Kolkata

Reports to : Marketing Lead

Mode : Full time, in office

Role Overview

We are seeking a creative and detail-oriented Contentwriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.

Key Responsibilities

Social Media

  • Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).
  • Collaborate with design / video teams to develop thumb-stopping creatives.
  • Adapt content to trending formats (Reels, Shorts, Stories, Carousels).
  • Maintain consistent tone of voice while aligning with campaign goals.
  • Create campaign one-liners with potential of virality

E-Commerce

  • Develop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website.
  • Create A+ content / enhanced brand content for product listings.
  • Write promotional copy for website banners, landing pages, and campaigns / sale events
  • Ensure accuracy of product details and consistency across platforms.

    • CRM (Email, SMS, WhatsApp Marketing)

  • Craft persuasive subject lines, body copy, and CTAs for CRM campaigns.
  • Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers).
  • Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation).
  • Collaborate with CRM team to A / B test and optimize copy for open / click rates.

    • KPIs & Success Metrics

  • Engagement rates (likes, shares, comments, saves) on social media.
  • CTR & conversion rates on e-commerce listings and campaigns.
  • Open rates, CTR, and conversions for CRM campaigns.
  • Consistency in tone of voice and brand guidelines across all touchpoints.

    • Candidate Requirements

  • Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
  • 4-6 years of proven experience in copy / content writing (preferably in digital marketing / e-commerce).
  • Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing.
  • Ability to write clear, concise, and persuasive copy for multiple formats.
  • Familiarity with tools like Google Analytics, SEMrush / Ahrefs, Mailchimp / Klaviyo, or similar.
  • Excellent communication, editing, and proofreading skills with attention to detail

    • Preferred Skills

  • Experience in FMCG, e-commerce, or D2C brands.
  • Experience in both long content and short form of copywriting
  • Understanding of performance marketing metrics and how copy impacts results.
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    Social Media Specialist • Kolkata, Republic Of India, IN

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