Talent.com
No longer accepting applications
Director of Global Marketing

Director of Global Marketing

iSummation Technologies Pvt Ltd.Ahmedabad, Republic Of India, IN
8 days ago
Job description

Location : Ahmedabad, Gujarat, India.

Experience : 8+ Years

Employment Type : Full-time

Responsibilities :

  • Develop and execute end-to-end digital marketing strategies for India and the Global Market, including the US markets.
  • Lead cross-channel campaigns (SEO / SEM, Social Media, Email, Paid Ads, Influencer & Display).
  • Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation.
  • Drive performance marketing to achieve lead generation, conversion, and revenue targets.
  • Review campaign posts, communication materials, creative assets, and messaging approvals.
  • Manage and review the team’s daily deliverables, including social media posts, campaigns, and content calendars.
  • Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organisational goals.
  • Evaluate the performance of campaigns using analytics tools and prepare data-driven reports.
  • Align digital initiatives with product roadmap, demand trends, and market feedback.
  • Analyse market research to understand product positioning, demand patterns, and competitor activities.
  • Oversee content strategy and localisation to fit regional audience preferences.
  • Manage brand reputation and engagement across all online platforms.
  • Identify emerging marketing tools, trends, and digital innovations for business growth.
  • Create marketing automation workflows and manage CRM-based lead nurturing funnels.
  • Monitor KPIs, web analytics, cost metrics, and campaign ROI.
  • Support offline demand generation through corporate events, conferences, and networking platforms.
  • Collaborate with Business Development on lead quality and funnel health.
  • Prepare regular performance reports, insights, and recommendations for leadership.
  • Manage budgets, allocate spending effectively, and ensure ROI-driven marketing outcomes.
  • Build, mentor, and expand a high-performing marketing team across time zones.
  • Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives.
  • Implement retargeting and remarketing strategies to increase conversion touchpoints.
  • Track customer engagement behaviour, retention metrics, and product adoption signals.

Requirements :

  • Proven experience managing digital marketing across Domestic & Global Markets.
  • Strong understanding of online & offline demand generation channels.
  • Hands-on with SEO / SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.
  • Experience with CRM systems and performance analytics.
  • Excellent knowledge of content marketing, lead generation funnels, and brand positioning.
  • Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously.
  • Strong analytical, leadership, and communication skills.
  • Excellent understanding of audience behaviour, cultural nuances, and trends.
  • Experience in managing large marketing budgets with measurable outcomes.
  • Ability to thrive in fast-changing market environments.
  • Growth-driven mindset with strong analytical ability.
    • Create a job alert for this search

    Director Marketing • Ahmedabad, Republic Of India, IN