Digital Brand Ambassador

Seeking a highly skilled and innovative Social Media Manager to develop and implement comprehensive social media strategies that drive follower growth, engagement, and conversions across multiple brand locations.

This role requires a mix of creative storytelling, data-driven decision-making, and strong coordination with design, video, and marketing teams to ensure every post contributes to brand visibility and measurable community growth.

The ideal candidate will be responsible for building monthly content calendars, planning and executing campaigns, maintaining a balanced content mix, researching social trends, and refining brand tone and posting strategy.

Beyond these core responsibilities, the successful candidate will collaborate with design and video teams, review and finalize copy, hashtags, and CTAs for every post, maintain a consistent and family-friendly voice, ensure posts go out on time, and align with the overall campaign calendar.

Key performance indicators (KPIs) include follower growth, organic reach, engagement rate, reach growth, consistency, and conversion impact. The chosen candidate must be able to track performance metrics, create monthly reports, monitor competitors, and share data-backed recommendations to optimize upcoming campaigns.

This position involves working closely with account managers and marketing leads to align on brand goals and campaign direction, coordinate with creative teams to ensure timely delivery of visuals and videos, align with paid ads and SEO teams for integrated marketing performance, and participate in weekly syncs to review metrics and brainstorm growth ideas.