Adobe Target Business Consultant

Your work profile :

As a Consultant in our DCM : AMC Team you’ll build and nurture positive working relationships with

teams and clients with the intention to exceed client expectations : -

Desired qualifications :

2+ and 5+ years of experience in working Adobe Target as a business analyst / business consultant

Conduct discovery workshops to understand personalization use cases, user journeys.

Create optimization roadmap : mapping business objectives and use cases to Target

capabilities

Ability to recommend new personalization and optimization use cases and relevant metrics,

and translate these to Adobe Target Test planning : Wireframing, designing, planning the

implementation for tests

Hands on experience in planning and configuring Adobe Target activities, as well as analyzing

and reporting test results.

Enablement of business users on best practices for Adobe Target

Skills Required :

Hands on experience in Adobe Target is a must – including Form-Based Experience Composer,

VEC, creating different Target activities like A / B Activity, MVT, XT activities etc., setting up

audiences in Target, conducting activity QA, analyzing and reporting test results etc.

Hands on experience in setting up different types of campaigns as well as KPI’s based on

customer needs

Understand concepts of HTML, Javascript, CSS

Knowledge of statistical concepts, data analysis

Familiarity with personalization and optimization needs of at least 1 industry (Financial

Services, retail, Manufacturing etc.)

Should have good communication skills and have handled client interaction

Ability to analyze complex personalization problems and find data driven solutions Location and way

of working