Sr. Copy Writer - Brand Solutions

Qualification

Any Bachelor's or Master's Degree in English medium, Schooling throughout English medium preferred.

Skills

Impeccable English and creative writing skills

3+ years of full-time ad agency experience as a copywriter / content writer, preferably at a full-service agency

Great ideation skills and ready to work in a well-defined team structure

Should be able to write in Gujarati or Hindi compulsorily, apart from English

Should take ownership of their individual projects, working in sync with the team, occasionally with other leaders

Should have worked on digital, web, and branding projects

Should have basic skills of social media account handling : Meta, LinkedIn

KRAs

Coming up with concepts, campaigns and long-term plans exclusively for employer branding activities.

Writing high-quality and error-free copy for all kinds of marketing collateral for media like Facebook, Instagram, LinkedIn, WhatsApp, Emailers, Website, Case Study, Blogs, Events (Internal & External), Print Collateral etc.

Independently coordinating with the designers and account managers to ensure execution of ideas as per CC's benchmarks.

Manage internal coordination with the Head - Strategy & Brand Solutions and various teams (online marketing, website development, production, human resources etc.) for ideation and content generation.

Post / schedule on social media accounts and stay active for social media engagement.

Research and create best practices for ascertaining maximum results as per the company's expectation from the marketing efforts.

Manage the personal branding activities for the directors across various platforms, whenever required.

Provide support to the Head – Strategy & Brand Solutions in keeping a track on industry awards, conferences and other events and managing CC's participation.

Monitoring performance of marketing activities executed across aforementioned platforms, preparing reports along with relevant teams / subordinates on a regular basis and presenting the same.

Participate in the organization's upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve work quality and overall approach

Support other teams, including the HR department for internal activities, events and brand CC's initiatives.

Skills Required

Linkedin, Creative Writing