Marketing Manager

Company Overview : OptCulture is a globally leading solution provider in the customer marketing space for retail. We are seeking high-achieving and self-driven individuals to join our marketing team. This is an excellent opportunity for marketing professionals who wish to join a fast scaling software company with possibilities of high growth within any of our Indian / global markets.

Responsibilities and Duties :

Develop comprehensive marketing, branding and go-to-market strategies. Oversee execution from start to finish, ensuring success.

Adept in advertising, social media marketing and Inbound marketing for lead generation.

Build a brand within target audiences using a marketing mix which includes content creation, event management, and social media.

Oversee the creation and approval of marketing materials, from digital assets like website banners to print materials like brochures and case studies.

Build and maintain strategic relationships with key industry players, business and technical partners, team members, agencies, and vendors.

Manage and allocate the marketing budget wisely, tracking spending and adjusting as necessary to maximize return on investment.

Qualifications :

Master in Business Administration, with a specialization in Marketing

Proven experience of at least 3 years as a Marketing Manager or similar role.

Strong project management and cross functional team management skills

Excellent analytical skills.

Skilled in negotiating and managing contractual arrangements.

Exceptional communication and writing skills.

Ability to think creatively and innovatively.

Budget-management skills and proficiency in professional marketing software and tools.

About the company

OptCulture Private Limited is a startup with Indian roots and a global presence. A subsidiary of Magnaquest Technologies Ltd., the company is displaying fast paced growth globally serving marquee brands such as IKEA, Marks and Spencers, Watsons, Guess, Wakefield’s, Nike Factory Outlets and more.

The company works in technologies such as customer relationship management, customer engagement, customer loyalty, data analytics, AI based recommendations, and marketing automation.

OptCulture aims to hire thinkers and achievers. We believe in providing an environment to achieve fast paced growth as an individual, team and organization. Optculture is the place where “work becomes fun”. We encourage a culture of independence, collaboration, trust, and balance.