Job Description
- Formulate marketing strategy at product level for sales growth of independent aftermarket
- Determine on Part level price change rate based on raw material index, competition & Nett Price Position corridor to improve EBIT
- Create, manage and maintain part number material masters in System Application and Product(SAP) to facilitate billing of part number
- Establish Product Life Cycle by analyzing the Vehicle Parc, market research, product road map & customer analytics to optimize the portfolio
- Develop a plan for Product promotions, product establishment in market for effective sales of new products in market
- Formulate an annual planning of volumes and Turnover, for calendar financial year to support business unit operations
- Collect and consolidate competition data and bench marking the Bosch product portfolio to maintain competitiveness in market
- Define and conduct Product competency development of Bosch Sales Force and Distributor sales force to improve product knowledge
- Maintain the Gross Margins and Minimum Target Margin at Part Number Level to improve EBIT
Defining brand loyalty programs, timely product communications for utilization of Product budget for product growth
Qualifications
Master of Business Administration (MBA)Advanced knowledge in traded or commodity market marketingProficient in Product Pricing, marketing communication and developing schemes for productsBasic knowledge about the Automotive Aftermarket market and its trendProficient in customer complaint and conflict managementCompetent level of Analytical skills and data management and risk managementCompetent in networking and collecting marketing intelligence from automotive marketCompetent in MS Office, Power Point, Power BI, SAP SystemsAdditional Information
Minimum 3 years of experience in Product Portfolio managementMinimum 1 year of experience in Automotive market or traded or commercial goodsMinimum 1 year of experience in MISSkills Required
Data Management, Power Bi, Power Point, Networking, Risk Management, Sap, Product Pricing, Marketing Communication, Marketing Intelligence, Ms Office