Marketing Strategy Lead - Agency Background

About the Role

We’re looking for a Marketing Strategy Lead who can bridge creative thinking with data-driven

insights to craft impactful marketing strategies across digital, brand, and performance channels.

This role involves leading cross-functional campaign planning, developing brand narratives, and

driving growth strategies for clients across diverse industries — from consumer brands and

digital-first businesses to enterprise and B2B sectors.

You’ll work closely with the creative, media, and account management teams to deliver

measurable marketing success and ensure our campaigns are not just creative, but strategic

and results-oriented.

Key Responsibilities

Strategy & Planning

• Develop comprehensive marketing and GTM strategies aligned to client goals and business objectives.
• Conduct market and competitor research to identify trends, opportunities, and positioning insights.
• Build annual and quarterly marketing roadmaps for clients — covering brand, digital and performance marketing.
• Translate business goals into actionable campaign objectives with measurable KPIs.

Campaign Development

Performance & Insights

Required Skills & Competencies

Preferred Background

Educational Qualification

Why Join Us