Google, Meta Ads for Consumer Brands (Ecommerce CPAS)

We are looking for someone with deep Google PMax and Meta Full Funnel ads experience to help run CPAS ads (Collaborative Performance Advertising Solutions) on e-marketplaces for consumer brands.

This is a client facing full stack, full funnel media planning and deployment role with significant strategic value add.

We will prefer someone with 4+ years of experience; this role is full time based out of our Golf Course Road office in Gurgaon.

Company Description

1DS (1digitalstack.ai) is an innovative technology company that combines generative AI with deep eCommerce domain expertise to assist global brands in growing on e-marketplaces. Our solutions and platforms help our customers accelerate their revenue growth through e-commerce data, advanced and custom analytics, actionable intelligence, and media optimisation & automation.

We work with the majority of the largest consumer brands in India including Unilever, Marico, Coca-Cola, Unicharm, Tata Consumer, Dabur, and more. We cover 125+ marketplaces globally and help enterprises maximize revenue and digital commerce growth.

We are currently at ~$7M ARR, profitable, and scaling rapidly. Our overall team size today is of ~250 individuals and growing fast to support our revenue growth.

Role Overview

We are expanding our performance media capability to unlock the full potential of CPAS / Collaborative Ads through commerce partners such as Blinkit, Swiggy, Zepto, while scaling Google Performance Max and Meta Full-Funnel campaigns to drive measurable growth for our brand portfolio.

As a core member of our Growth & Media Operations team, you will own strategy, execution, optimization and automation of high-impact campaigns that drive traffic and purchases directly inside retailer apps.

Key Responsibilities

• Launch, optimize and scale campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Performance (Collaborative Ads, App Events, Retargeting)
• Execute CPAS integrations with marketplaces including feed management, conversion events mapping and attribution setup
• Own growth KPIs : ROAS, CAC, Revenue, Incremental Sales, MER
• Create and iterate structured experimentation frameworks — creative testing, audience evolution, bid automation
• Build high-signal dashboards with Analytics & Data teams — real-time revenue contribution by retailer & platform
• Develop best-practice playbooks for brand pods; scale learnings across client portfolio
• Partner with Brand Success, Creative, and Marketplace teams to ensure cohesive full-funnel journeys

Requirements

Nice-to-Have

What We Offer