Performance Marketing Manager

Pay : ₹45,000.00 – ₹50,000.00 per month (Negotiable) Job Type : Full-time

Work Location : Sector-49, Gurgaon

Benefits : Health Insurance

Job Description : Performance Marketing Manager

We are seeking a highly motivated and experienced Performance Marketing Manager to lead and grow our online presence. The ideal candidate should be a strategic thinker with hands-on expertise in running performance-driven campaigns, managing budgets, and improving digital conversions.

Key Responsibilities

Plan and execute end-to-end digital marketing strategies across SEO, SEM, Meta Ads, Google Ads, email marketing, and display advertising.

Develop, manage, and optimize marketing databases, CRM, and remarketing workflows.

Monitor, measure, and report the performance of all digital campaigns, analyzing results against ROI, KPIs, and growth goals.

Identify trends and insights to optimize ad spend, scale winning campaigns, and improve overall performance.

Brainstorm, propose, and implement innovative growth strategies for brand awareness, traffic, and conversions.

Plan, execute, and evaluate A / B tests, experiments, and conversion optimization strategies.

Collaborate with creative, content, and product teams to build high-converting landing pages and enhance user experience.

Use strong analytical and data interpretation skills to evaluate customer journeys across multiple digital touchpoints.

Set up, track, and optimize conversion points, funnels, and retargeting strategies.

Stay updated on emerging digital marketing tools, platforms, and trends, recommending relevant adoption.

Strong knowledge of Meta Ads and Google Ads —campaign creation, optimization, budget management, and performance tracking are essential.

Oversee content planning , ensuring alignment with marketing objectives and brand guidelines.

Coordinate with agencies and freelancers when required, ensuring timely execution and quality output.

Prepare monthly reports , insights, and recommendations for management review.

Additional Preferred Skills

Hands-on experience with tools like Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, and marketing automation platforms.

Strong communication, leadership, and project management skills.