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Media Manager (Search)
Media Manager (Search)Zoo Media • Republic Of India, IN
Media Manager (Search)

Media Manager (Search)

Zoo Media • Republic Of India, IN
6 hours ago
Job description

Please Note : The candidates are expected to operate under EST, time zone

Planning and Execution :

  • Platforms : Google Ads, Bing Ads, SearchAds360, Apple Search Ads
  • Providing tactical planning support, including keyword research, versioning new

ad copy / extension based on starting inputs from Crossmedia, recommended

campaign structure, etc.

  • In-platform build (trafficking), ongoing QA, and activation of XM approved changes
  • Supporting XM in generating conversion tags & remarketing pixel integration, then
  • QA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)

  • Reporting Dashboard QA (i.E. Datorama, Tableau) validating accurate data population
  • based on platform performance as source of truth

  • Daily Pacing, anomaly detection, and insight mining to identify optimization
  • recommendations, such as campaign budgets, bid optimizations, SQR, etc.

  • Routine QA to ensure accuracy of in-market campaigns
  • Analysis and campaign insights for weekly, monthly, and quarterly reporting
  • deliverables (cadence to vary based on marketing campaign)

  • Slight support of external communications (i.E. email delivery of basic tasks, such as
  • confirming campaign delivery, requesting vendor support tickets, etc.)

    Required skills :

    1. Certification in Google & Meta are must.

    2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, and analytics dashboards.

    3. Strong analytical skills with the ability to derive insights from complex data sets.

    4. Excellent communication and client management abilities.

    5. Proven experience leading teams and cross-functional projects.

    6. Pinterest knowledge is must for this profile.

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    Media Manager • Republic Of India, IN

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