Talent.com
Performance Manager

Performance Manager

SolarSquarekannur, India
1 day ago
Job description

Who We’re Looking For

We’re seeking an experienced and results-driven Manager / Sr. Manager (Performance Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness. This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives.

The ideal candidate should be :

  • Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.
  • 6+ years of experience in performance marketing and digital brand awareness across top-tier consumer startups.
  • Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
  • A strategic thinker with strong analytical capabilities and a hands-on approach.
  • A natural leader with the ability to build, inspire, and manage high-performing teams.
  • Graduation from a Tier 1 college.

What You’ll Do

In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your responsibilities include :

Strategic Leadership :

  • Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).
  • Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.

  • Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms.
  • Establish and monitor KPIs and dashboards for tracking performance across all channels.
  • Work closely with the wider marketing team to optimize audience and communication strategies
  • Collaborate with the content and design teams to create compelling ad creatives and landing page
  • Monitor competitor activity and keep an eye out for trends
  • Campaign Management :

  • Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs).
  • Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis.
  • Lead keyword research, ad copy creation, A / B testing, and campaign optimization.
  • Drive funnel optimization from impressions to conversions, leveraging data-driven insights.
  • Implement and manage conversion tracking, pixel setup, and event tracking.
  • Pixel-Level Tracking & Attribution :

  • Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure.
  • Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality.
  • Continuously improve measurement accuracy across platforms to support business decisions.
  • Team Leadership :

  • Build and lead a high-performing performance marketing team.
  • Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.

  • Mentor and guide team members to achieve peak performance.
  • Budget & Analytics :

  • Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
  • Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
  • Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement.
  • Optimization & Innovation :

  • Leverage A / B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.
  • Identify new digital marketing tools and technologies to stay ahead of trends.
  • Continuously monitor competitor activities and emerging trends in performance marketing.
  • What You’ll Bring

  • 6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.
  • Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
  • Strong analytical skills to interpret data and translate it into actionable strategies.
  • Proven ability to optimize campaigns for ROI and scale lead generation efforts.
  • Hands-on experience in :

    oConversion tracking, pixel setup, and event tracking.

    oManaging and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).

    oA / B testing and CRO techniques.

  • Exceptional verbal and written communication skills.
  • Entrepreneurial mindset with a strong bias for execution and results. Location

    Create a job alert for this search

    Performance Manager • kannur, India

    Related jobs
    • Promoted
    Project Manager - Merger & Acquisition

    Project Manager - Merger & Acquisition

    Selections HR Services Private LimitedKannur, IN
    This role is part of a high-impact change management and integration team, driving projects across geographies and business divisions. Lead end-to-end project delivery across multiple regions.Define...Show moreLast updated: 14 days ago
    • Promoted
    Bid Manager

    Bid Manager

    CapgeminiKannur, IN
    BID Management of enterprise scale solutions.Proven experience in defining offer scope; goals and deliverables that support business goals in collaboration with senior management and stakeholders.A...Show moreLast updated: 21 days ago
    • Promoted
    Audit Manager- Healthcare

    Audit Manager- Healthcare

    Citrin Cooperman India LLPKannur, IN
    Job Title : A&A Manager (Assisted Living / Nursing Home / Healthcare).Citrin Cooperman is one of the largest accounting and consulting firms in the United States, and 4th among mid-Atlantic firms, with ...Show moreLast updated: 16 days ago
    • Promoted
    Manager - CRM

    Manager - CRM

    EmeritusKannur, IN
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 12 days ago
    • Promoted
    Principal Professional Services Engineer

    Principal Professional Services Engineer

    Palo Alto Networkskannur, kerala, in
    At Palo Alto Networks® everything starts and ends with our mission : .Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and m...Show moreLast updated: 30+ days ago
    • Promoted
    Escalation Manager

    Escalation Manager

    Palo Alto Networkskannur, kerala, in
    At Palo Alto Networks® everything starts and ends with our mission : .Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and m...Show moreLast updated: 30+ days ago
    • Promoted
    Amazon Marketplace Manager

    Amazon Marketplace Manager

    AutobrushKannur, IN
    We only review submissions that complete this pre-interview form.You MUST copy and paste this entire link into your browser ( doesn’t allow hyperlinks) : . If you're serious about Amazon and love to d...Show moreLast updated: 7 days ago
    • Promoted
    • New!
    Sales & Growth Manager – OpsPulse (by OpsXpress)

    Sales & Growth Manager – OpsPulse (by OpsXpress)

    OpsXpressKannur, IN
    Location : Remote / India / Hybrid.Type : Full-time / Contract-to-Hire.At OpsXpress, we keep mission-critical systems online for SaaS, healthcare, and digital businesses that can’t afford downtime.Ou...Show moreLast updated: 19 hours ago
    • Promoted
    Growth Manager

    Growth Manager

    Lxmekannur, kerala, in
    LXME is India’s first comprehensive financial ecosystem designed exclusively for women — empowering them to earn, spend, save, and invest with confidence. From LXME Pay (our UPI-led payments platfor...Show moreLast updated: 16 days ago
    • Promoted
    Quick commerce - Performance Marketing

    Quick commerce - Performance Marketing

    Fraganotekannur, kerala, in
    Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 20 days ago
    • Promoted
    Senior Performance Marketing Analyst

    Senior Performance Marketing Analyst

    DigiChefskannur, kerala, in
    Develop and execute paid media campaigns across multiple digital platforms such as.Google Ads, Facebook Ads, LinkedIn Ads, etc. Conduct keyword research, competitor analysis, and audience targeting ...Show moreLast updated: 1 day ago
    • Promoted
    Growth Marketer

    Growth Marketer

    GleantapKannur, IN
    Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzukannur, kerala, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 30+ days ago
    • Promoted
    Performance Test Engineer

    Performance Test Engineer

    Amicon Hub ServicesKannur, IN
    Strong hands-on expertise with performance testing tools : JMeter, Gatling, k6, LoadRunner, Octoperf, BlazeMeter, or similar. Proficiency in analyzing application performance metrics (APM tools like ...Show moreLast updated: 21 days ago
    • Promoted
    Customer Success Manager

    Customer Success Manager

    Zocketkannur, kerala, in
    Customer Success Manager ( US ).At Zocket, we are pioneering the future of marketing by harnessing the power of Artificial Intelligence to transform how businesses automate and scale their marketin...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Performance Marketer

    Senior Performance Marketer

    SuperAGIkannur, kerala, in
    SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of applications through intellige...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Manager- Revenue assurance

    Manager- Revenue assurance

    OneXtelkannur, kerala, in
    We are seeking a detail-oriented and proactive Manager Revenue assurance to join our team.The ideal candidate will be responsible for identifying, analysing, mitigating, and preventing revenue leak...Show moreLast updated: 15 hours ago
    • Promoted
    Presales Specialist

    Presales Specialist

    TechnoSphere, Inc.Kannur, IN
    Presales Specialist / Proposal Coordinator.Presales Specialist / Proposal Coordinator.RFP / RFI responses, and presales documentation. The ideal candidate will have excellent communication skills, str...Show moreLast updated: 21 days ago