E-commerce Optimization Strategist

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

IMMEDIATE JOINER PREFERRED

Job Profile : E-commerce Specialist (From Listing to Optimization, Ad Management, SEO, RoAS, etc)

Experience : 1+ Years

Industry : E-commerce / D2C / B2C

Employment Type : Full-time

Location : NxOne, Greater Noida West

Role Overview

We are looking for an energetic and data-driven Manager E-commerce with over 1 year of experience in managing marketplace from listing to campaign and managing ROI-driven ad campaigns.

The role requires a deep understanding of online marketplaces like

Experience in Domestic e-comm : Amazon, Flipkart, Blinkit, Zepto ,

International E-comm : Amazon, eBay , AliExpress , Etsy and Zalando, Walmart, Mercado, Noon, Zoomia etc

Key Responsibilities

E-commerce Operations

• Manage and optimize product listings, pricing, inventory, and visibility across Amazon, Flipkart, Blinkit, Zepto , and other marketplaces. Running Paid campaigns to achieve KPI's and performance in terms of sales revenue.
• Track and analyze sales performance metrics such as :
• GMV (Gross Merchandise Value)
• Sell-through Rate
• Conversion Rate (CVR)
• Return Rate (%)
• Buy Box Percentage
• Fulfillment Rate (FBA / Fulfilled by Seller)
• Listing and Optimize content (title, keywords, A+ content, images) to boost organic ranking and visibility.
• Manage and execute marketplace promotions, coupons, and ad campaigns (Amazon Sponsored Ads, Flipkart Ads, etc.).
• Coordinate with supply chain and warehouse teams to maintain healthy stock levels and minimize out-of-stock rates.
• Track customer feedback and product reviews to improve brand perception and performance.
• Develop and manage ad creatives, targeting strategies, and daily budgets to meet business objectives.
• Continuously track and optimize based on performance KPIs such as :
• ACoS (Advertising Cost of Sales)
• ROAS (Return on Ad Spend)
• CPC (Cost per Click)
• CPM (Cost per 1000 Impressions)
• CTR (Click-Through Rate)
• CVR (Conversion Rate)
• CAC (Customer Acquisition Cost)
• Impression Share
• Perform A / B testing for creatives, audiences, and placements to improve campaign efficiency.
• Manage remarketing and lookalike audience strategies to enhance repeat purchases and brand engagement.
• Prepare weekly / monthly performance reports with insights and recommendations for optimization.

Tools & Platforms

Performance Parameters / KPIs

CategoryKey MetricsTarget / Benchmark (Example)E-commerce Sales

GMV Growth, Sell-through Rate +10–20% MoM growth

Ad Efficiency ACoS (Advertising Cost of Sales)≤ 20–30% (depending on category)

ROI Metrics ROAS (Return on Ad Spend)≥ 3x–5x

Engagement CTR (Click Through Rate)≥ 1.5–2% (Meta)

Conversion CVR (Conversion Rate)≥ 2–5% (depending on product)

Cost Control CAC (Customer Acquisition Cost)Within target CPA budget

Inventory Health Out-of-Stock Rate, Returns %≤ 5–10%

Customer Metrics Ratings, Reviews, Repeat Purchase Rate≥ 4star avg, growing trend

Qualifications

Soft Skills

Performance Indicators

Success in this role will be measured through :