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Partner and Event Marketer
Partner and Event MarketerKanerika Inc • Erode, IN
Partner and Event Marketer

Partner and Event Marketer

Kanerika Inc • Erode, IN
26 days ago
Job description

About Kanerika

Who we are :

Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI. We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI / LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.

Awards and Recognitions

Kanerika has won several awards over the years, including :

  • CMMI Level 3 Appraised in 2024.
  • Best Place to Work 2022 & 2023 by Great Place to Work®.
  • Top 10 Most Recommended RPA Start-Ups in 2022 by RPA today.
  • NASSCOM Emerge 50 Award in 2014.
  • Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture.
  • Recognized for ISO 27701, 27001, SOC2, and GDPR compliances.
  • Featured as Top Data Analytics Services Provider by GoodFirms.

Working for us

Kanerika is rated 4.6 / 5 on Glassdoor, for many good reasons. We truly value our employees' growth, well-being, and diversity, and people’s experiences bear this out. At Kanerika, we offer a host of enticing benefits that create an environment where you can thrive both personally and professionally. From our inclusive hiring practices and mandatory training on creating a safe work environment to our flexible working hours and generous parental leave, we prioritize the well-being and success of our employees. Our commitment to professional development is evident through our mentorship programs, job training initiatives, and support for professional certifications. Additionally, our company-sponsored outings and various time-off benefits ensure a healthy work-life balance. Join us at Kanerika and become part of a vibrant and diverse community where your talents are recognized, your growth is nurtured, and your contributions make a real impact. See the benefits section below for the perks you’ll get while working for Kanerika.

Locations We are located in Austin (USA), Singapore, Hyderabad, Indore and Ahmedabad (India). Job Location : Hyderabad, India.

What You’ll Own

Partner Marketing with Microsoft, Databricks & Beyond

  • Build and scale joint GTM programs with Microsoft and Databricks.
  • Drive co-branded campaigns, joint case studies, and customer stories that partners want to amplify.
  • Secure Kanerika’s presence in partner marketplaces, thought-leadership content, and joint PR pushes.
  • Extend proven playbooks to upcoming alliances (AWS, Snowflake, and others).
  • Events Strategy & Execution

  • Own Kanerika’s partner-led events, industry conferences, and flagship summits.
  • Land speaking slots with Microsoft and Databricks at high-visibility stages.
  • Design digital and hybrid events (webinars, roundtables, workshops) with measurable audience engagement.
  • Turn every event into a pipeline-driving, brand-building moment, not just a calendar item.
  • Act as a host and coordinator to ensure internal / external alignment.
  • Sales & Ecosystem Alignment

    Work hand-in-hand with sales to ensure events and alliances influence opportunities and pipeline.

  • Enable sales teams with partner content, co-branded decks, and joint positioning.
  • Track ROI on partner and event initiatives with clear metrics (influenced pipeline, partner-sourced revenue, deal velocity).
  • Awards & Recognition

  • Target awards that showcase our partner innovation (e.g., Microsoft Partner of the Year, Databricks Innovation Awards).
  • Craft submissions that highlight joint wins.
  • Amplify wins across PR, sales, and partner ecosystems.
  • What Success Looks Like

  • Kanerika consistently featured in Microsoft and Databricks campaigns, events, and analyst mentions.
  • Events and partnerships drive pipeline influence, revenue opportunities, and brand visibility.
  • Sales teams point to partner co-marketing content as deal accelerators. Our brand grows globally through alliances — not just in India, but in the US, EU, and beyond.
  • What You’ve Done Before

  • 2–5+ years in B2B tech marketing, ideally SaaS / AI / data / automation.
  • Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
  • Planned and executed partner-driven events with measurable pipeline outcomes.
  • Created case studies, co-branded content, and award submissions that landed.
  • Collaborated with sales and partner teams globally across time zones.
  • Who Thrives Here?

    1. Ecosystem-minded : You think in terms of partnerships, not just campaigns. 2. Connector : You turn Microsoft and Databricks introductions into lasting joint wins. 3. Storyteller : You craft narratives that make partners proud to feature Kanerika. 4. Operator : You run events and campaigns that look seamless — even if backstage is chaos. 5. Experimental : You test new formats and creative ideas, not just “the usual booth.” 6. Global thinker : You see every event and alliance as a chance to extend Kanerika’s reach worldwide.

    Why join us?

    ✓ Work with a passionate and innovative team in a fast-paced, growth-oriented environment. ✓ Gain hands-on experience in content marketing with exposure to real-world projects. ✓ Opportunity to learn from experienced professionals and enhance your marketing skills. ✓ Contribute to exciting initiatives and make an impact from day one. ✓ Competitive stipend and potential for growth within the company. ✓ Recognized for excellence in data and AI solutions with industry awards and accolades.

    Employee Benefits

    1. Culture : a. Open Door Policy : Encourages open communication and accessibility to management. b. Open Office Floor Plan : Fosters a collaborative and interactive work environment. c. Flexible Working Hours : Allows employees to have flexibility in their work schedules. d. Employee Referral Bonus : Rewards employees for referring qualified candidates. e.

    Appraisal Process Twice a Year :

    Provides regular performance evaluations and feedback. 2. Inclusivity and Diversity : a. Hiring practices that promote diversity : Ensures a diverse and inclusive workforce. b. Mandatory POSH training : Promotes a safe and respectful work environment. 3. Health Insurance and Wellness Benefits : a. GMC and Term Insurance : Offers medical coverage and financial protection. b. Health Insurance : Provides coverage for medical expenses. c. Disability Insurance : Offers financial support in case of disability. 4. Child Care & Parental Leave Benefits : 5. Perks and Time-Off Benefits : a. Company-sponsored family events : Creates opportunities for employees and their families to bond. b. Generous Parental Leave : Allows parents to take time off after the birth or adoption of a child. c. Family Medical Leave : Offers leave for employees to take care of family members' medical needs. a. Company-sponsored outings : Organizes recreational activities for employees. b. Gratuity : Provides a monetary benefit as a token of appreciation. c. Provident Fund : Helps employees save for retirement. d. Generous PTO : Offers more than the industry standard for paid time off. e. Paid sick days : Allows employees to take paid time off when they are unwell. f. Paid holidays : Gives employees paid time off for designated holidays. g. Bereavement Leave : Provides time off for employees to grieve the loss of a loved one. 6. Professional Development Benefits : a. L&D with FLEX- Enterprise Learning Repository : Provides access to a learning repository for professional development. b. Mentorship Program : Offers guidance and support from experienced professionals. Summit Executive Centre, 13706 Research Blvd, Suite 211 D, Austin, TX 78750 4 www.kanerika.com c. Job Training : Provides training to enhance job-related skills. d. Professional Certification Reimbursements : Assists employees in obtaining professional certifications. e. Promote from Within : Encourages internal growth and advancement opportunities.

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